LUISA MARTINEZ

PortfolioM.Arch 1Fall 2012

LUISA(DOT)

M T Z V ( AT )

GMAIL(DOT)

C O M

CONTENTS

1] MAKING+MEANING1.1 NOTATIONS

1.2 CONSTRUCTS

1.3 VOLUMETRIX

1.4 SPACE

1.5 BODY ARMATURES

2] GRAPHIC DESIGN2.1 NOOTROPICS

2.2 PURA CURA

3] PHOTOGRAPHY3.1 URBAN NOTATIONS

3.2 BROTHERS

3.3 LOS MACUANOS

FEAT. LOS MACUANOS

4] SPATIAL PROPOSAL4.1 SENSE -ORY

MAKING+MEANING

ParticiPation in Making+Meaning SuMMer PrograM, during which the ProceSS of deSign waS evaluated culMinating in variouS conStructS froM which a creative PerSPective waS forMed.

Making+Meaning allowed an indePth exaMination of creativity, croSS-PlatforM Practice, SySteMatic outPut and the queStioning of Such.

1.1 NOTATIONS

thiS excerciSe entailed the creation of three diStinct tri-Plane drawing deParting froM the arbitrary PoSitioning of Seven PointS within each Plane. the connection of PointS via lineS, and the ProceSS of extruSion becaMe a Methodical excerciSe at firSt, which then

allowed for an aeSthetic editing. SPace, in both PoSitive and negative forM, aS well aS the creation of a SySteMatic ProgreSSion waS aSSeSSed within thiS excerciSe. the notion of exPloration and diScovery aS forMS of creativity were alSo confronted.

MAKING+MEANING

1.2 CONSTRUCTSventuring froM ‘notationS’, ‘conStructS’ allowed an introduction to Material aS a forM of fabrication. three facetS were choSen froM the PreviouS excerciSe in order to conStruct a guiding Structure for the PurPoSe of building a three-diMenSional rePreSentation of the interaction of Such PlaneS. the abStract Manner in which Such fieldS interSected allowed for the iMPleMentation of a SySteMatic aPProach to conStruction, aS well aS the aPPreciation of the Material aS a guiding force. the diStinct behaviorS of the aPPlied Material PerMitted diverSe PreocuPationS and outPutS. while the deParture froM a SaMe guiding Structure, and the iMPleMentation of a SySteMatic building ProceSS allowed for coherence within the three reSulting figureS.

MAKING+MEANING

1.3 VOLUMETRIX

MAKING+MEANING

1.3 VOLUMETRIX

in ‘voluMetrix’ the SySteMatic aPProach to the deSign ProceSS waS aMPlified by PhySical conStraintS and building StageS. thiS excerciSe waS undertaken in three StageS: orthogonal voluMeS within a Pre-defined PeriMeter, girating voluMeS, Scaling voluMeS. theSe tiMed StageS allowed for the diScovery of forM and forMality PaSt the building ProceSS.furtherMore, the exPloration of a continuouS outer SPace, void of inner diviSionS, PerMitted the viSualiZation of a coMPlete voluMe, and the underStanding of reciProcal SPacial conStructS. in addition to the exPloration of a Material forM, the interaction between PhySical and digital Modeling PerMited a Self-evaluating deSign ProceSS that culMinated in the organic develoPMent of a SySteM of fabrication.

MAKING+MEANING

1.4 SPACE

Parting froM the PhySical Model created in ‘voluMetrix’, the following excerciSe requeSted a tranSlation of the Model into void SPace, which through caSting would later again be tranSlated into PoSitive SPace.the conStruct which reSulted froM thiS excerciSe exPreSSed an entry and exit Point, aS well aS an inner interactive SPace. the interPretation of both the digital and PhySical ‘voluMetrix’ ModelS Produced a diStinct forM, yet retained the exPlorative and SySteMatic qualitieS of the PreviouS excerciSeS.

MAKING+MEANING

1.5 BODY ARMATURES

the Practice of tranSlation further develoPed with the culMinating excerciSe of Making+Meaning. froM the PreviouS excerciSe ‘SPace’, which in itSelf waS a tranSlation of ‘voluMetrix’, a PoSture waS derived. aS a teaM of four we conSidered our PerSonal PlaSter ModelS, then further develoPed theM in a coMPoSition that took into account the notion of harMonic SPatial reSolution. the final Model illuStrated corPoral interaction, aS well aS figural exPreSSion.

MAKING+MEANING

GRAPHIC DESIGN2.1 NOOTROPICS

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2.2 PURA CURAlogo and webPage deSign for tijuana-baSed Mexican youth culture blog.

^ embedded imagery property of various artists.

PHOTOGRAPHY3.1 URBAN NOTATIONS

‘urban notationS’ iS an ongoing PhotograPhic SerieS that StriveS to dePict different citieS in a characteriStic, yet Subtle light. the Play of SPace, light and color intendS to Portray indePendent viSual conStructS within the iMage fraMe while at the SaMe tiMe allowing the SPectator a faMiliar MeMory they Might not have yet exPerienced.

3.2 BROTHERS

PHOTOGRAPHY

‘brotherS’digital

PhotograPhycoMMiSSioned

work

3.4 LOS MACUANOS FEAT. LOS MACUANOS

‘loS MacuanoS feat. loS MacuanoS’ iS both a travel SerieS and croSS Media exPeriMent. loS MacuanoS are a tijuana-baSed Mexican band whoM i’ve traveled with froM their birth three yearS PaSt. throughout theSe yearS i have taken it uPon MySelf to docuMent their PreSentationS and SurroundingS. in ‘loS MacuanoS feat. loS MacuanoS’ i PreSent both iMagery of the band, and another More exPeriMental outPut. SoMe of theSe iMageS have been Put through a croSS-Media tranSlation. the original iMage file haS been tranSforMed to either Sound or text and edited with MuSic or lyricS froM the band’S rePertoir, then again tranSlated back to an iMage file creating a raw edit of the band’S iMage featuring the band’S outPut in digital forM.

PHOTOGRAPHY

SPATIAL PROPOSAL4.1 SENSE -ORY

1: the high frequency rooM allowS for ParticiPantS to focuS on Subtler levelS of the Sound Structure, Paired with viSualS and a view of the low frequency rooM thiS rooM iS ideal for SoundScaPe exPloration.2: the low frequency rooM focuSeS More on the rythMic Structure of the MuSic being Played. the Main focuS of the rooM iS to ProMote More iMMediate engageMent with the MuSic through dance.3: the tolerant Zone iS an area devoid of conventional Social norMS, the Mood of the SPace iS Set aPart through Strategic lighting, and Surrounded half way by one way glaSS looking in.

4: the Main hallway iS a PaSSage between the high and low frequency rooMS, thiS PaSSageway alSo giveS acceSS to the bar and MoSt iMPortantly itS Main coMPonent iS the full view of the tolerant Zone, obliging ParticiPantS to reflect on their ModeS of judgeMent and their arbitrary norMS.5: white wallS along the entrance way + SPread out art MaterialS will allow for interactivity between Party-goer and SPace.6: the Main entrance iMMediatly SubMergeS the ParticiPant into an exPerience via curated viSualS.