Overview

condition or character as to who a person or what a thing is

i·den·ti·ty [ahy-den-ti-tee, ih-den-]

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"True generosity consists precisely in fighting to destroy the causes which nourish false charity. False charity constrains the fearful and subdued, the "rejects" of life," to extend their trembling hands. True generosity lies in striving so that these hands - whether of individuals or entire peoples - need be extended less and less in supplication, so that more and more they become human hands which work and, working, transform the world.”

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WHY NOW?

The World Has Changed

Problem Solvers Everywhere

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CLOSED INNOVATION OPEN INNOVATION

The smart people in our field work for us

To profit from R&D, we must discover it, develop it, and ship it ourselves

If we discover it ourselves, we will get it to market first

The company who gets an innovation to market first will win

We should control our IP, so that our competitors don’t profit from our ideas

We need to work with smart people inside and outside our company

External R&D can create significant value

We don’t have to originate the research in order to profit from it

If you make the best use of internal and external ideas, you will win

We should profit others’ use of our IP, and should buy others’ IP whenever it advances our own business model

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WHO WE KNOW

WHO THEY KNOW

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5,000 80% 100%

1 Corporate Register2 Ernst and Young3 Global Reporting IInitiative

PROACTIVE CASE STUDIES

LESSION 1: GET STARTED

LESSON 2: BE WILLING TO TAKE RISKS

LESSON 3: TIE CAMPAIGNS TO CORE STRATEGY

REACTIVE CASE STUDIES

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LESSON 4: RESPOND QUICKLY

LESSON 5: ENGAGE HONESTLY

LESSON 6: ENABLE OWNERSHIP

LESSON 7: SOCIAL MEDIA IS EVERYWHERE

LESSON 8: DON’T B.S. YOURSELF

Martin Smithmsmith@justmeans.com

Justmeans