Post on 21-Sep-2020
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Social Media 20/20:Creating an Aligned Vision
Social Media 20/20:Creating an Aligned Vision
Presented by:Brad Smith & Brad Bialy
Do you have a
clear vision?
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Or are thingsslightly out offocus?
Is everyone working towards the same goal?
For many companies, marketing is broken.
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1. Goal driven2. More targeted3. Strategic4. Aligned5. Measurable
1. Goal driven2. More targeted3. Strategic4. Aligned5. Measurable
Define YourGoals
Measure the Results
Define Your Target Audience
Conceptualize Your Strategy and
Outline Your Tactics
Develop Your Messaging
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Define YourGoals
Measure the Results
Define Your Target Audience
Conceptualize Your Strategy and
Outline Your Tactics
Develop Your Messaging
DEFINEYOUR
GOALS
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“We want to increase visibility.”“We want to be seen as a leader.”“We want to be a great place to work.”
SpecificMeasurableAchievableRealisticTime-Bound
SMART Goals
DEFINEYOUR
AUDIENCE
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DEFINEYOUR
MESSAGE
Key DifferentiatorsValue Proposition
PositioningCore Story
CONCEPTYOUR
STRATEGY
OUTLINEYOUR
TACTICS
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SOCIAL =YOUNG
Today
INPUTFROM ALL
LEVELS
20/20 Vision
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Third
PartyContent
Today
Unique
Content
20/20 Vision
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Automated
Today
Customized
20/20 Vision
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Brand
Centric
Today
Audience
Focused
20/20 Vision
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Text & Image Based
Today
Rich MediaWill Rule
20/20 Vision
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Company
Today
Personal
20/20 Vision
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Shouting
Today
Listening
20/20 Vision
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OrganicReach
Today
Paid is Required
20/20 Vision
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Likes & Followers
Today
Conversion
20/20 Vision
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Visibility
Today
Lead Generation
20/20 Vision
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Now what?
Define YourGoals
Measure the Results
Define Your Target Audience
Conceptualize Your Strategy and
Outline Your Tactics
Develop Your Messaging
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Coming Next:
Plugging the Leaks in Your Staffing WebsiteTuesday, February 19, 2019 at 2:00 PM ET
Lessons from the 2019 Executive ForumThursday, March 7,2019 at 2 PM ET
Reserve your seat: www.lunchwithhaley.com
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