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Master Brand
Sub Brands
4.1
BrandArchitecture The master brand is ‘Meltwater Group’. All other products are Meltwater sub brands. These are always secondary to the master brand and should never overpower Meltwater Group.
Master Brand
Sub Brands
4.1
BrandArchitecture The master brand is ‘Meltwater Group’. All other products are Meltwater sub brands. These are always secondary to the master brand and should never overpower Meltwater Group.
www.meltwater.com/mnews www.meltwater.com/mnews@MeltwaterNews @MeltwaterNews
Table of Contents
1. Welcome to Meltwater News: An introduction to what you have bought
2. How To Log into Meltwater News
3. Meltwater News Morning Reports
4. Meltwater News Dashboard
5. Meltwater News Agents
6. Meltwater News Searches
7. Meltwater News Archives
8. Meltwater News Newsfeed
9. Meltwater News Analyze
10. Meltwater News Newsletter
11. SMU
12. Meltwater News Media Contacts
13. FAQs
Welcome to Meltwater News: An introduction to what you have bought
Meltwater News is a real-time media
intelligence platform designed to enable
businesses and brands to monitor their
presence across online media. Combining
the industry’s broadest search capabilities,
exclusive analytical tools and a consultative
relationship with clients, Meltwater News
delivers the business critical information that
over 20,000 organizations worldwide are
using to gain and maintain their competitive
edge. Meltwater News combines global
media monitoring and analytics with
newsfeed and newsletter production
capabilities to provide the most comprehensive online media platform available.
How to log on to Meltwater News
When you receive your Morning (Afternoon) Report:
• GotoLoginonthetoprightcornerofthereportfromyouremail
• TypeintheusernameandpasswordthatyouhavebeengivenbyyourMeltwateraccount
manager.
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• Ifyouhaveforgottenyourpassword,click“forgotyourpassword”:
Meltwater Mail Reports
Morning Reports:
The Morning Reports are delivered every morning to each user based on their own preferences.
These reports can be customized per user, where one person may receive a report at 06:00am EST
and other users have option receive their reports at alternative time(s).
The reports are just the tip of the iceberg and aim to provide our clients insight to their company,
market,trendsandanythingelseofimportance.
Afternoon Reports
The Afternoon Reports will provide an update to what has happened from when the morning report
was sent.
For example, if a Morning Report is sent at 06:00am EST and an Afternoon Report is sent at 16:00pm
EST, the Afternoon Report will include any articles that appeared from 06:01am until 15:59pm.
AsItHappensAlerts
The“AsItHappens”optionwillsendanemailtotheclientassoonasthearticleispublishedand
pickedupbytheMeltwaterNewssystem.
We recommend using this option when there is a specific topic or crisis management, and not for
everyday use.
Mail report Auto Stats
This feature provides a graphical representation of the data within an agent and can be setup to
sendonceaweekforeachuser.
Meltwater Dashboard
TheDashboarddisplaysavarietyofwidgetsforquickviewsofyouraccountacrossseveralgraphs
and charts, clouds, maps, and tables.
Thesewidgetscanbeviewedbyday,weekandmonth.
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Hits and Percentage Widget
The Hits shows the number of articles collected for that particular agent.
The Percentageshowsthedifferencebetweenthepreviousweekandthepresentweek.Itchecks
the articles and sources and calculates the percentage accordingly.
Sentiments Meter and Word Cloud Widget.
The Sentiment meter and word Cloud are made possible with our NLP (Natural Language Processing)
technology.
The Sentiment conveys the dominant tone of voice in articles belonging to an Agent.
The Cloud displays the words that occur most frequently in the articles.
Top Publication Widget
The Top Publication displays sources with the highest contribution of articles to an Agent.
Countries Widget
The Countries widget displays where the news articles are being published.
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Translation and Users
The Translation and UsersmenuarelocatedinthefooteroftheDashboardapplicationaslinks.
Translation:linkyoucantranslatearticlesintodifferentlanguages.
Users:linkyoucanchangetheuserpreferencesandaccountsettings.
Meltwater Agents
The AgentsareprobablythemostimportantpartofMeltwater’sUserInterface,asthesearethe
keywordsearchesthataresetuptofindthelatestarticles.Theyarebuiltfromtheuser’skeywordor
boolean specification.
Agentscanbebrokendowninmanydifferentways:
1.BrokendownbyGeographicregion.Insomeplaces(e.g.AustraliaandChina)wehavebroken
down by sub region, such as Australian Capital Territory, New South Wales...etc.
2.Bypercentile,orimportance/significance.WeworkwithNielsenAnalyticsshowhowmanyunique
visitorsasourcehashad,howmanytotalpageviews,etc.Ifyoubreakdownbythismethod,youare
abletopickthetop10%ofsourcesbyviewersandsoon.
3.Bytype.Wecanbreakdownsourcesbytype;forexampleNewssources,Blogsources,Tenders
and Subscription Sources.
4. By language. Each source is manually configured by a technician who chooses a language for that
source. This will be important for many users in localized regions.
QuickTools
The Agents page gives you a selection of QuickTools as below which allow the user to forward
(send) the article to users, archive, hide (delete), or translate that article from the Agent.
Ifanarticleinyourreporthasa+ totheleftofit,youcanclickonthe + to view the multiple sources
thatpickedthatarticleup.
Editing
You are able to add the opening text (otherwise called the ingress), the hit sentence (the part of the
sentencewherethisarticlewaspickedup),thearchivedarticles(theonesthatarebuiltintothe
agent from the archive) and information about the source. Rating is another feature that includes
automatic sentiment based on natural language processing (NLP).
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When editing/building an agent, be aware that there are options for case sensitivity. These are
important when searching company names, and will also be an excellent way to filter articles when
searching company mentions.
Source Selection
Asyousawinthepreviousimage,youcanclickSourceSelectiontab.Thisisthemostimportant
partoftheagentstab;thisiswhereyouwillbeabletochooseageographicregionthattheagents
are searching from.
Keywords
Ifyousearchforakeyword,itwillmatchthiskeywordifitappearsasasingleword.Thismeans,
before and after the word are non-word characters. Those can be space, punctuation, special
characters - anything that is not letter or number.
Example: photo
will return: but will not return:
•photo •photos
•www.photo.com •photograph
•photo-camera
Boolean:Information
The Boolean search is part of the Meltwater News user interface under the agents tab that allows us
to construct ‘advanced’ searches.
Priority of Boolean Logic is:
AND - highest
OR - medium
NOT - least
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Makesureto“group”thekeywordscorrectly.Togroupthem,puttheminopenandclose
parenthesis.
Boolean: Tips
USINGPARENTHESES
Always use ( ) if the search expression contains a combination of more than one of the boolean
keywords(and,or,not,near,onear,xnot).
This means that both of these are OK:
cat and dog and mouse
cat or dog or mouse
But do not use:
cat and dog or mouse
Insteaduseoneofthefollowing:
(cat and dog) or mouse
cat and (dog or mouse)
... depending on what you mean.
Here’s another example where it’s easy to forget all the parentheses — do not use:
(cat and dog) or (mouse and cheese) and not rat
Depending on what you mean, use one of the following:
((cat and dog) or (mouse and cheese)) and not rat
(cat and dog) or ((mouse and cheese) and not rat)
The main point here is: if in doubt, always use parentheses. They never hurt (provided, of course, that
they are used logically correct according to what you mean). The only exception is when using near
— this is explained next.
USINGNEARANDPARENTHESESTOGETHER
Thenearkeywords(near,near/N,onearandonear/N)canonlybeusedbetweenwords,phrasesand
subexpressions which includes or and near, not with subexpressions which include and.
This means that you cannot use:
cat near (dog and mouse)
But you can use:
(cat or dog) near (mouse or rat)
USINGONEAR
Usingthisfunctionalityitcanworktomatchyourkeywordswhentheyarementionedtwoormore
times in an article.
Ifyouwanttomatch‘companyname’whenitoccurstwoormoretimesinadocument,onecanuse:
(companyname onear companyname)
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~(REGULAREXPRESSION)
this can be used only on a given field, as the one listed below. After the ~ you can put a Regular
expression.Example:url:=~”.base=SFT.”willmatchanywhereintheurlforthetextbase=SFT
title:title:”thiswillonlymatchagainstthetitle”Thiscanbeusedincombinationwithanyofthe
operatorsaboveie:title:”cat”anddogwhichsaysthatcatmustexistinthetitleanddogmustappear
somewhere in the text (title, ingress, body text)
ingress:ingress:“thiswillonlymatchagainsttheingress”Thiscanbeusedin
combination with any of the operators above.
content:content:“thiswillmatchagainstthefulldocumentcontent”Thiscanbeusedin
combination with any of the operators above.
author:author:”BillMurphy”Thiscanbeusedincombinationwithanyoftheoperatorsabove.
country:=country:=”se”Thiscanbeusedincombinationwithanyofthe
operators above.
USINGTHE^CHARACTER
The^character(aka:Hi-hatorCircumflex)isusedtoboostorreducethescoreofaword,phraseor
subexpressionanddecidewhatismorelikelytoappearinthehitsentence.
The default score is 1, so greater numbers can be used to boost the score, while decimal numbers
between 0 and 1 can be used to reduce the score.
Forexample:catand(dog 2̂ormouse^0.5)saysthatdogshouldbepreferredinthehitsentence
before cat, and that cat should be preferred before mouse.
USINGXNOT
Thexnotkeywordistypicallyusedwhenyouwanttosearchforawordorphrase,butyouwantto
ignore it in special combinations with other words and phrases.
For example:
(billxnot“billgates”)
willhit“BillMurreyhatesBillGates”and“BilllikesLinux”butnot“BillGateswearsawig”.
or
dogxnot“hotdog”
Thiswillnotgivehitsinarticleswhere“dog”isonlyfoundinthephrase“hotdog”.
Butarticleswhichcontain“dog”inothercombinations(forexample“nicedog”)willgivehits,
evenifthesearticlesalsocontainthephrase“hotdog”.
Note the difference here to the search:
dognot“hotdog”
Thiswillnotgivehitsforarticlesthatcontain“nicedog”(oranyothercombinationof“dog”)if
thesearticlesalsocontainthephrase“hotdog”.
xnotcanbeusedseveraltimesafteraword/phrase,theyareall“tied”totheword/phrasetothe
leftofthefirstxnot.Sothisignores“dog”foundinboththephrases“hotdog”and“dogeatdog”:
catordogxnot“hotdog”xnot“dogeatdog”ormouse
And it is exactly the same as this (using parentheses is always a better idea anyway):
cator(dogxnot“hotdog”xnot“dogeatdog”)ormouse
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SYNTAXDICTIONARYHerearethekeywordsandcharactersusedinthesyntaxforsearchexpressionswithbooleanlogic:
And used between two compulsory words/phrases/subexpressions (both has to occur)
Or used between two alternative words/phrases/subexpressions (either has to occur)
Not used in front of a word/phrase/subexpression that should not occur
Near used between two compulsory words/phrases that has to occur with maximum 4 words
between them (when using near), or maximum N words between them (when using near/N, where N
is a positive number). May also be used between subexpressions which contains words, phrases and
the boolean operators OR, NEAR or ONEAR.
Onear ordered near - similar to near, but the words also has to occur in the given order
Xnot whenusedbetweenwords/phrases,theword/phraseontheleftwillnotgiveahitin
thoseplacesinthetextwheretheword/phraseontherightalsomatches.Anotherwaytolookatit:
Before trying to match the word/phrase on the left, all the words/phrases on the right is temporarily
“deleted”fromthedocument.
( ) used to enclose subexpressions, i.e. to set the order of interpretation for and, or, and not
““ usedtoenclosephrases(sequencesoftwoormorewords)
* used as a wildcard for zero or more characters (only letters and digits, does not match
punctuationorspace).Itcanbeusedanywhere;atthestart,insideandattheendofwords(which
may or may not be part of a phrase)
? used as a wildcard for one character (only letters and digits, does not match punctuation or
space).Itcanbeusedanywhere;atthestart,insideandattheendofwords(whichmayormaynot
be part of a phrase)
^ usedtoboostorreducethescoreofaword,phraseorsubexpressionanddecidewhatismore
likelytoappearinthehitsentence.Thedefaultscoreis1,sogreaternumberscanbeusedtoboost
the score, while decimal numbers between 0 and 1 can be used to reduce the score. For example: cat
and(dog 2̂ormouse^0.5)saysthatdogshouldbepreferredinthehitsentencebeforecat,andthat
cat should be preferred before mouse.
Meltwater Search
Inadditiontothestablesearchcriteriayoumonitorinreal-time,theMeltwaterSearchtoolallows
you to search in a targeted retrospective manner. Meltwater Search also allows for additional
searches to be performed at any stage during your subscription at no added cost (all users on your
account have access to this powerful feature).
MeltwaterSearchcanbeoperatedviasimplekeywordsearching,orformorefilteredresults,
Meltwater’sBooleansearchtechnology.Thesesearchesmaybenewandneednotbelinkedtoyour
account’s pre-existing searches. They can also be drilled down geographically or by other criteria.
Theresultscanbestored,forwarded,andtranslated,justlikeanyothersearchresults.
Thistoolenablespowerfulretrospectivesearching,lookingbackatleasteightyears.
BooleansearchingallowsMeltwaterSearchtobedeployedtohuntforaneedleinahaystackquickly
and effectively.
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Meltwater Archive
Use the Meltwater Archive to save critical articles into categorized folders for private or shared use
among you and your team. This feature is a copyright compliant way of storing news and using it in
yourworkflow
IntheArchivetool,youwillhaveunlimitedfolderstocreatewithyourchoiceofcategory.Article
linksremainstoredindefinitely.ThesecanbeaccessibletoyourMeltwaterusersfromanyinternet-
enabled computer anywhere. You also have the option to create private folders, or collaborate with
your colleagues. All users will have an unlimited number of private Archive folders and may access a
shared pool, allowing them to collaborate.
Meltwater Newsfeed
TheNewsfeedallowsyoutopickandchoosearticlesfromyourAgents,andstreamthemdirectly
to your website, intranet, social media pages. The articles (from your Agent) can auto-fill to your
Newsfeed based on pre-existing Meltwater searches, or you can decide which articles to include on
a case-by-case basis. This allows you to post up to date information in a matter of minutes, with no
associated copyright implications.
The Newsfeed is available in several standard web implementations, including HTML, JavaScript,
XML,andRSS.
An RSS feed can be also be implemented for target audience and we also allow for the ability to see
which articles are receiving the most views and how much traffic is being directed to the section.
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TheMeltwatertechteamwilldesignthefeedtomatchthelookandfeelofyoursite,makingsureit
integrates smoothly with the overall website design.
The news section can be region specific to display news within each of your operating region.
Meltwater Analyze TheAnalyzetoolisaquickandeffectivewayofanalyzingmediacoverageandcreatingtailored
reports.
Meltwater’sAnalyzefeatureoffersasuiteofhighlycustomizableandprofessionallookinggraphs,
and a matrix (tabular) view of relevant media outlets. This is an ideal way to review coverage based
ontimeframe,geographicalbreakdown,volumeofhits,anduser-definedsentimentratings.You
have the option to overlay multiple charts to allow for competitive analysis.
IdealforMeasuring:
Tone – evaluate if your coverage or media response is positive, negative or neutral
PotentialReach–Meltwater’sintegratedviewershipdataenablesyoutogetanin-depthlookinto
the quality of exposure and the online audience numbers your coverage receives
TopicandTrend–identifychangesanddevelopmentswithinyourindustryandmarket
Shareofvoice–analyzecompetitorstoidentifytheirstrengthsandweaknesses,andgainabetter
understandingofhowtheystackupagainstotherbrandsandproductsacrosstheglobe.
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This feature enables you to help develop international strategies by targeting specific regions where
you want/should get coverage.
Matrix
ToviewMatrix,clickontheaquabluematrixoptionnexttoyourAgenttitleabovegraphoptions.
TheMatrixmeasuresthebreakdownofeachmediaoutletthathaspublishedarticlesaboutfrom
your Agents. The Matrix provides insight to develop media strategies for the future, by showing you
wherepresscoverageisbeingpickedupandwhereitisnot.
ThebelowMatrixisanexampleofmediaoutlet/presscoveragebreakdownforthemonthofJune.
Graph
TheGraphmeasurestheoveralltrendsoveraperiodoftime,showinghitsbyday,week,ormonth.
Thegraphidentifiespeaksofhighpublicityandgapsincoveragehits.
Quantitative results can be exported via Excel, .jpg, .png, or PDF (icons for export located above your
graph in your account).
Belowgraphisshowingusabreakdownoverathreemonthperiod,weekbyweek.
GeographicCoverageAnalysis
TheGeographicalCoverageAnalysisgraphillustratesthegeographicalregionsofthepublications
accordingtoyourAgent(s)overaperiodoftime.Itaggregatesthecoverageandcanbreakitdown
by different categories (under Split By).
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Article Clip Reports Comprehensive Excel report that collects the total number of articles (national and international)
published about your company, brand, projects and products.
Informationcanbecategorizedby:Date,publication,country,title,URLlink
Thisisanidealwaytoseewhichpublicationsarepickingupyourpressreleasesandwhichones
should be. You can determine which publications are writing about you the most and are your
biggest evangelists.
Whenonsingleagentview,youwillseeabuttonaboveyouragentgridcalled‘export’.Clickthis,
andmakeyourselectionbetweenexportingthedisplayedpage(ie,15,25,50,or100articles)or
exporting the displayed month.
Ifyouareonweekview,andyourweekisontheborderbetweentwomonths,youmaybeaskedto
makeanotherviewperiodselectionbeforecontinuing.
Once you’ve made a choice, please wait a few moments, and your excel sheet will begin download
in the browser.
At this time, you cannot adjust the format of the exported clips, but once exported, you may delete
any columns you do not need.
Meltwater NewsletterThe Newsletter is a formal way to share information/articles with your colleagues internally or
externally. The Meltwater tech team designs custom templates to match your brand and image.
Toaddrelevantbusinesscriticalinformation,clickontheNewslettertabatthetopofyour
Dashboard and select Newsletter from the options in your account to add relevant articles to your
branded template.
Newsletterscanbesentoutdaily,weeklyorasoftenasneeded.
YouhavetheoptiontocreatetargetedrecipientsliststosendtoyourExecutiveTeam,Marketing
Department, Sponsors, etc. This is tool is also used to spread information through out the company
andkeepallemployeesintunewiththelatestnews.
You have unlimited distributions of your Newsletters, as well as store a database of all recipients.
Archiving is also available and these articles can separate your news into folders/categories for easy
organization.
SMU: Social Media
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The Social Media Upgrade allows you to monitor social media through the Meltwater News
platform. This means a fully integrated product offering allowing you to stay on top of both news
media and social media within the same platform.
You can see what volume of buzz there is surrounding your mentions, competitors and industry, and
use the Social Media Upgrade as the first step to monitoring this revolutionary space in social media
conversationsonmorethan200millionblogs,Twitter,Weibo,FacebookandYouTube.Findoutwho
istalkingaboutyouandidentifykeyinfluencers.
Meltwater Media ContactThe Media Contacts page allows you to search for journalists and build media lists within the
Meltwater News application.
You have the ability to search 180,000 US journalists based on a multitude of filters, including – the
topicsthatjournalistswriteabout,associatedpublications,location,andcirculationfigures.Click
throughjournalistprofilescontainingalistofthekeytopicsthatjournalistswriteaboutandalso
their contact information. This is powerful for additional pitching tips for certain journalists that give
youextrainformationsuchasadditionaldetailsonwhatthejournalistcovers,andalsohowtheylike
to be pitched.
The Media Contacts tool gives you the ability to create and update custom media lists which can
easily be exported.
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The Media Contacts service is a simplified version of the Meltwater Press product offering, which
is Meltwater’s comprehensive media planning and engagement tool. Meltwater Press is for
professionals who need additional information on journalists, and also the ability to send and
analyze distributions within a single tool.
FAQsQ. What sources does the social media upgrade monitor?
A. At least 250 million blogs and all public microblogs (ie Twitter), as well as public Youtube content
(title,descriptions,tags)and8millionFacebookpostsperday.
Q.HowfarbackdoestheFacebookdatago?
A.WehavecollecteddataasfarbackasJuly2011.
Q.HowfarbackdoestheYouTubedatago?
A. YouTube searches will be available for the past 45 days or 100 past results, whichever is fewer.
Q. What YouTube content does Meltwater monitor?
A. Public Youtube text content - titles, descriptions, tags - but not video content or video comments.
Q.WhatdoestheFacebookdatainclude?
A.PleasenoteaswithallprovidersofFacebookmonitoring,wedonotmonitoreverythingon
Facebook.
AsFacebookmonitoringisnotasstraightforwardasmonitoringotheronlinesources(suchasopenly
availablenewscontent),weuseinnovativetechniquestoensureoptimumpickup.
We discover these wall posts by searching against common words (such as the, and, car, home, etc.)
and fetching these results for indexing.
Weindexabout8millionpublicFacebookprofilepostsperday.
We index wall posts from publicly accessible profile pages.
Q.Whyareblogs,YouTube,Facebook,andTwittersearchesseparated?
A. This is because Twitter has the potential to ‘drown out’ other social media sources if included in
thesamesearch.Inaddition,Twitterhasrulesofengagementtopreventitsexcessiveuse.
The Boolean capabilities on the various sorts of social media currently differ, because the rules
placedonsearchingthesedifferentsocialnetworksbytheownersofthesocialnetworksdiffer.
Q. What does the social media upgrade NOT monitor?
A.Myspace,LinkedIn,commentthreads,videos,Wikipedia,messageboards–ifyouneedadditional
content,youcanspeakwithaproductspecialistabouttheMeltwaterBuzzfullsuiteproduct.
Q.IcannotclickmySentimentfueltankbutIwanttoseeratedarticles:
A.Whenyouareviewingasavedstatistic(unlikewhenviewinganagent),itisnotpossibletoclick
onthesentimentfueltanktodisplayratedarticlesunderthegraph.
This is because saved statistics must be randomly sampled when arriving at an automatic sentiment
rating, to improve performance.
So, since not every article in the saved statistic will be assigned its own rating, it is not as valuable to
display partial rated results.
Master Brand
Sub Brands
4.1
BrandArchitecture The master brand is ‘Meltwater Group’. All other products are Meltwater sub brands. These are always secondary to the master brand and should never overpower Meltwater Group.
www.meltwater.com/mnews@MeltwaterNews
Bycontrast,foragentsandarchives,yoursentimentfueltankshouldbeclickableandarticleswillbe
shown under the graph.
Q. Where is the export clips function available?
A. On Agents and Archives, including social media archives.