Post on 05-Aug-2015
transcript
F U N N YO R D I E G T MP L A N
OLIVIA | ALISA | BRYAN F | DWAYNE | BRYAN R | 4.6.15
an online platform where comedy thrives with videos starring celebrities & fans alike
a one-stop shop where viewers
can watch & vote on the funniest
content on the web
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FUNNY OR DIE IS...
a website with original & user-uploaded content
centered around comedy & pop culture
where users can vote on videos (“funny” or “die”)
uploaded to our own video platform
& some of our original series have been picked up by television networks (turner tv, comedy central)
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WE ARE...
OUR AUDIENCE...
...appreciates comedy, creativity, & originality
...is always connected...keeps up with pop culture
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THE MARKEToriginal
shared & informative
niche mass
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THE REALITY
this market is saturated with various types of comedy brands
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THE CHALLENGE
how do we balance regurgitating
popular media & producing fresh,
new content?
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BE THEBILL MURRAY
OF THE INTERNET
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ONE OF A KIND
original
legendary
an entertainer
social
BILL MURRAY IS...
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THE PLAN
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become the digital destination for original comedy!
THE PLAN
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become the digital destination for original comedy!
create self-activating content!
THE PLAN
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become the digital destination for original comedy!
create self-activating content!
be the entertainer that we are!
THE PLAN
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become the digital destination for original comedy!
create self-activating content!
be the entertainer that we are!
be social!
THE PLAN
1 become the digital destination for original comedy!
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BECOME THE DIGITAL DESTINATION FOR ORIGINAL CONTENT
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bill murray is an original person in order for our original content to be a hit, we need to work with the best of the best
objective:
goal:
activations:
create our own roster of comedians & comedy writers
1. list the wanted 2. recruit 3. finalize 4. hype it up 5. release “the roster”
costs:$50,000 for salaries $15,000 for social media $6,000 for sponsorships
$71,000
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ENGAGEMENT
TIME
list the wanted
recruit
finalizerelease “the roster”
hype it up hype it up
hype it up
THE PLAN
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create self-activating content!
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CREATE SELF-ACTIVATING CONTENT
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everything bill murray does automatically becomes cool we need to reach out to our network of connections so celebrities could star in our videos
objective:
goal:
activations:
create videos that pique the interest of our audience
1. utilize “the roster” 2. reach out to connections 3. film content 4. hype it up 5. release content
costs:$30,000 for salaries $10,000 for social media $5,000 for sponsorships
$45,000
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ENGAGEMENT
TIME
utilize “the roster”
reach out to connections
film content
hype it up
release content
hype it up
hype it up
THE PLAN
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be the entertainer that we are!
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BE THE ENTERTAINER THAT WE ARE
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bill murray lives to entertain & make people happy we exist to entertain & make people laugh
objective:
goal:
activations:
create a huge television special to air on a major network & make FOD a household name
1. celeb web series premiere 2. introduce "the roster” 3. mobile app pusher 4. commercial 5. tv event premiere
costs:$35,000 for salaries $10,000 for social media $4,000 for sponsorships
$49,000
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ENGAGEMENT
TIME
“between two ferns” kick off
“between two ferns” ep. 5
celeb web series premiere
mobile app push
commercial
tv event premiere
introduce “the roster”
THE PLAN
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be social!
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BE SOCIAL
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bill murray is social we’re an online company, we need a strong online presence that engages our audience
objective:
goal:
activations:
host an annual contest for viewers to “audition” for a spot on our roster
1. start campaign 2. review submissions 3. middle round 4. final round 5. reveal the winner 6. winner works with “the roster” 7. premiere the video
costs:$27,000 for salaries $8,000 for social media $4,000 for sponsorships
$39,000
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ENGAGEMENT
TIME
start campaign
review submissions
middle round
final round
reveal the winner premiere the video
winner works with “the roster”
HOW IT ALL COMES TOGETHER
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1
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$71,000
$45,000
$49,000
$39,000
$204,000
list the wanted finalize
release “the roster”
recruit hype it up
utilize “the roster”
reach out to connections
hype it up
release content
film content
start campaign
btf kick off
btf ep. 5
celeb web series
premiere
introduce “the roster”
mobile app push
commercial
tv event premiere
review submissions
middle round
final round
reveal the winner
premiere the video
winner works with
"the roster”
IN CONCLUSIONwe’re going from...
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BILL MURRAY OF THE INTERNET
CELEBRITY CONNECTIONS
CONTENT KING
HOME OF THE MVPs
...the inside joke no one gets the inside joke everyone is in on
...the party where you don’t know anyone the red carpet event of the year
...another viral post, retweet, or share the source of everything funny
...the jv squad of the comedy world the home of comedy’s greatest exports
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WWBD
THANK YOU!
APPENDIX
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COMPETITIVE ADVANTAGE
unlimited amounts of content for viewers !!sharing options for all your social media needs !!rating technology of the “funny” or “die” scale
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OUR NETWORK
CORE
SECONDARY
THIRD PARTYcomedy central (drunk history)
social
turner tv (billy on the street) social
president barack obama | first lady michelle obama
fans | users celebrities | comedians
app store FOD weather app
funnyordie.comfacebook.com/funnyordie
instagram.com/funnyordietwitter.com/funnyordie
plus.google.com/+funnyordie
vine.co/funnyordie
funnyordie.tumblr.com
pinterest.com/funnyordie
youtube.com/user/funnyordie
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OUR FUTURE NETWORK
CORE
SECONDARY
THIRD PARTYcomedy central (drunk history)
social
turner tv (billy on the street) social
president barack obama | first lady michelle obama
fans | users celebrities | comedians
app store FOD weather app
funnyordie.com
facebook.com/funnyordie
instagram.com/funnyordietwitter.com/funnyordie
vine.co/funnyordie
funnyordie.tumblr.com
youtube.com/user/funnyordie
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original roster on website
approved celebrities/comedians
collaborate with competitors
plug on late night talk
shows
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FOD.COM
oddball festival
appsms
facebookinstagram
press release
snapchat
youtubetumblr
vine
seo youtube ads
banner ads
TRANSMEDIA MAP
online (content)
social & pr
mobile
physical
SOCIAL CHANNEL RULES
BIG STUFF
DAILY STUFF
COOL STUFF
this is where we share the big things we’re doing
this is where we showcase our exclusive content in short blurbs; short, sweet, & to the point
this is where we share screen grabs or short clips of our content, behind the scenes photos, & other graphics
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METRICS
social media #s !
# of views on videos !
# of site visitors!
time spent on FOD.com !
level of engagement
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ACTIVATIONS (TV EVENT)WEB
SERIES
MOBILE APP
COMM- ERCIAL
“THE ROSTER”
TV EVENT
FROM obama & brad pitt’s policy plugs & call-to-actionsTO the new standard of short-form, late night talk
FROM a playlist housing all of our videos
FROM a website & budding production company
FROM comedians being FOD affiliates & contributors
FROM being exclusively online
TO the home of all things FOD (from a house to a home)
TO a full-fledged force of funniness
TO moving content online & maintaining creative control
TO breaking new ground & exploring new frontiers; “one small step for man, one giant leap for mankind”
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SOCIAL MEDIA $the more the comedian is paid,the higher the social
push will be !
up the social media spend to broadcast the videos to more viewers to increase impressions & clicks
back to our site !
social media posts, ads, seo/sem !
we will own the keyword phrase "funny or die”
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SPONSORSHIP $
sponsor a local comedy show in los angeles to start off with our first comedian on the roster
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take over the place with our logo & swag !
have people come & enjoy the show !
live-stream & live-tweet the event
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APP LAUNCH $
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0
150
300
450
600
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DEVELOPMENT LAUNCH INNOVATION