Post on 13-Jan-2016
transcript
Made by..
Austin, Chance, & Cynthia!
Made by..
Austin, Chance, & Cynthia!
What is Super Sticky Icky Spray?What is Super Sticky Icky Spray?
Ever slip on the basketball court? Our product prevents that with just a quick spray to the
bottom of your shoes It can be used while playing
Basketball Volleyball Tennis Much more!
Ever slip on the basketball court? Our product prevents that with just a quick spray to the
bottom of your shoes It can be used while playing
Basketball Volleyball Tennis Much more! QuickTime™ and a
TIFF (Uncompressed) decompressorare needed to see this picture.
PositioningPositioning
Our target market will be males ages 16-19. They have more time to spare and are very athletic
Our competitors? Shoe cleaner spray Rubber soles made on sneakers “Clear the Court” Slip-On Loafers
Our positioning location will be at average priced and it’s popularity level will be at average also. This ensures that our product will not be to expensive Also, the popularity level might grow as more people
find our product useful to their everyday athletic lives
Our target market will be males ages 16-19. They have more time to spare and are very athletic
Our competitors? Shoe cleaner spray Rubber soles made on sneakers “Clear the Court” Slip-On Loafers
Our positioning location will be at average priced and it’s popularity level will be at average also. This ensures that our product will not be to expensive Also, the popularity level might grow as more people
find our product useful to their everyday athletic lives
Market ResearchMarket Research
Our #1 Choice was to do surveys
3 Other Methods Focus groups Online surveys Specialized research companies
Our #1 Choice was to do surveys
3 Other Methods Focus groups Online surveys Specialized research companies
Our Results Pt 1Our Results Pt 1
More people recommended the cylinder shaped bottle for our product
More people recommended the cylinder shaped bottle for our product
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Cylinder Square Round
10. What is the best exterior shape for the Super Sticky Icky Spray Bottle?
Our Results Pt 2Our Results Pt 2
We also found out our target market that we should be focused on which is teenagers
We also found out our target market that we should be focused on which is teenagers
6. What are group would best fit using our product?
Elementary children
Teenagers
Mid-Life Adults
Elderly
PackagingPackaging Our package will be a black
bottle with a spray top Easy to open and spray
We offer different sizes for different level of competitors
Easier and cheap to ship due to it’s small weight and size.
Our package will be a black bottle with a spray top Easy to open and spray
We offer different sizes for different level of competitors
Easier and cheap to ship due to it’s small weight and size.
LabelingLabeling Our Label is the name of our
product and a picture of a cartoon basketball. The basketball represents the
main use of our product. We will have the contents,
warning labels, and the instructions
Our Label is the name of our product and a picture of a cartoon basketball. The basketball represents the
main use of our product. We will have the contents,
warning labels, and the instructions
Our PricingOur Pricing The price will start at $9.99
If our amount of consumers is high, we might consider raising the price
This INTRODUCTORY PRICE strategy is best effective because it’s a new product in the market We wouldn’t want our new product to be too
expensive
The price will start at $9.99 If our amount of consumers is high, we might
consider raising the price This INTRODUCTORY PRICE strategy is best
effective because it’s a new product in the market We wouldn’t want our new product to be too
expensive
PromotionPromotion
Types of promotion we will be using:1. Mass selling2. Publicity/public relations3. Sales promotion
We won’t be using personal selling strategy for promotion. It is too expensive and won’t be successful with our product.
Types of promotion we will be using:1. Mass selling2. Publicity/public relations3. Sales promotion
We won’t be using personal selling strategy for promotion. It is too expensive and won’t be successful with our product.
Mass SellingMass Selling
Mass selling will be a major part of our promotion
Most of mass selling will come from commercials.
Examples: We could make commercials
featuring elite NBA players that will promote our spray.
Later on we could start featuring stars from other sports too.
Mass selling will be a major part of our promotion
Most of mass selling will come from commercials.
Examples: We could make commercials
featuring elite NBA players that will promote our spray.
Later on we could start featuring stars from other sports too.
QuickTime™ and aTIFF (Uncompressed) decompressor
are needed to see this picture.
QuickTime™ and aTIFF (Uncompressed) decompressor
are needed to see this picture.
Public relationsPublic relations Publicity will also be a major part in the
promotion of our product. We will try to get our product to appear in sports
related TV shows like ESPN and Best Damn Sports Show.
We will also donate money to local Boy’s and Girl’s Clubs and offer scholarships to student athletes.
Publicity will also be a major part in the promotion of our product.
We will try to get our product to appear in sports related TV shows like ESPN and Best Damn Sports Show.
We will also donate money to local Boy’s and Girl’s Clubs and offer scholarships to student athletes.
Sales PromotionSales Promotion For sales promotion we are going to sponsor local 3
on 3 tournaments and pass out free samples of our product to the players in the tournament.
We could also hand out free samples of our product at athletic clubs around Portland so people could see what our product is like.
Sales promotion would be apart of our promotion butnot as big as Mass selling and public relations
For sales promotion we are going to sponsor local 3 on 3 tournaments and pass out free samples of our product to the players in the tournament.
We could also hand out free samples of our product at athletic clubs around Portland so people could see what our product is like.
Sales promotion would be apart of our promotion butnot as big as Mass selling and public relations
Super Sticky Icky Spray
DistributionDistributionDirect Selling
We will sell to directly to consumers via our website. Allows people to purchase our product around the world. Don’t have to pay middle man. Expensive to ship to to individuals.
Ways to attract attention to our site: Sponsored ads in Google
Partnership with FedEx
Direct Selling
We will sell to directly to consumers via our website. Allows people to purchase our product around the world. Don’t have to pay middle man. Expensive to ship to to individuals.
Ways to attract attention to our site: Sponsored ads in Google
Partnership with FedEx
QuickTime™ and aTIFF (Uncompressed) decompressor
are needed to see this picture.
QuickTime™ and aTIFF (Uncompressed) decompressor
are needed to see this picture.
DistributionDistributionIndirect Selling
List of middlemen: Sports Authority Big5 Foot Locker Finish Line
Reasons we chose these retailers: Sports related Athletic consumers shop here Sells a lot of athletic shoes Very popular for people to go
that are looking for sporting goods
Indirect Selling
List of middlemen: Sports Authority Big5 Foot Locker Finish Line
Reasons we chose these retailers: Sports related Athletic consumers shop here Sells a lot of athletic shoes Very popular for people to go
that are looking for sporting goodsQuickTime™ and a
TIFF (Uncompressed) decompressorare needed to see this picture.
SummarySummary
The Super Sticky Icky Spray is the first of its kind and is a high tech product.
With our own website and list of big name retailers, our product should be selling off the shelves in no time.
The Super Sticky Icky Spray is the first of its kind and is a high tech product.
With our own website and list of big name retailers, our product should be selling off the shelves in no time.