Background&Features

Presented byMusarrat Mahmud PreemaID : 13-01-07-007

Background

Started in Switzerland in 1885.Started commercially in Bangladesh in 1994. Julius Maggi

FeaturesExciting

authentic flavors

Microwaveable

Product Availability

Strong Brand Relationship

High Nutrition Value

Brand Mantra&Bull’s Eye

Presented byB.M Razin Hasnat ID : 13-01-07-031

Brand Mantra

Bulls Eye

SWOT Analysis &Marketing Mix

Presented byTanvir AhmedID : 13-01-07-040

SWOT analysisStrength Weaknes

s

SWOT analysisOpportuni

ty Threat

Marketing Mix

Marketing Strategy&Promotional Activities

Presented byAhanaf Tahmid RahiID : 13-01-07-025

Marketing Strategy

Promotional Activities

Promotional Activities“Batting problem !English problem !But nutrition ???No problem’’

CSR&The BIG IDEA

Presented byTouhidur Rahman RaadID : 13-01-07-021

CSRCorporate Social Responsibility

Founding Schools in under developed areas

CSRProviding Scholarships

Corporate Social Responsibility

The BIG IDEA