Post on 17-Jan-2017
transcript
How Can You Make Hosting Sexy?
Michele Neylon
HOSTING
SUPPORT
MAINTENANCE
SPIN OFF SERVICES
SSL
AFFILIATE SALES
BRAND PROTECTION(MORE DOMAINS)
Who am I?
Michele Neylon- Founder / CEO Blacknight- http://ceo.hosting- @mneylon- http://michele.me/blog- http://blacknight.blog- Winner IIA Net Visionary 2013- Irish Internet Hall of Fame…
HOSTING
SUPPORT
MAINTENANCE
SPIN OFF SERVICES
SSL
AFFILIATE SALES
BRAND PROTECTION(MORE DOMAINS)
Ireland..
Ireland..
Carlow???
Famous for?
HOSTING
SUPPORT
MAINTENANCE
SPIN OFF SERVICES
SSL
AFFILIATE SALES
BRAND PROTECTION(MORE DOMAINS)
HOSTING
SUPPORT
MAINTENANCE
SPIN OFF SERVICES
SSL
AFFILIATE SALES
BRAND PROTECTION(MORE DOMAINS)
If You’re Small How Can You Have Impact?
We Did It (Sort of)
• 40 staff• 4500+ physical servers• 250,000+ websites • 90,000+ clients• 10,000,000 + emails daily• 155+ countries • And a LOT of coffee!!
So What Am I Going to Talk About?
• Sex?• Hosting?• Servers?• Domains?
NO(well .. Maybe..)
• Sex *might* sell, but the cost of the sale is high
• Do you really want to alienate women?• (As an aside you should look at: http://
bk.ie/diversity - the i2c are doing stellar work)
HOSTING
SUPPORT
MAINTENANCE
SPIN OFF SERVICES
SSL
AFFILIATE SALES
BRAND PROTECTION(MORE DOMAINS)
HOSTING
SUPPORT
MAINTENANCE
SPIN OFF SERVICES
SSL
AFFILIATE SALES
BRAND PROTECTION(MORE DOMAINS)
HOSTING
SUPPORT
MAINTENANCE
SPIN OFF SERVICES
SSL
AFFILIATE SALES
BRAND PROTECTION(MORE DOMAINS)
HOSTING
SUPPORT
MAINTENANCE
SPIN OFF SERVICES
SSL
AFFILIATE SALES
BRAND PROTECTION(MORE DOMAINS)
HOSTING
SUPPORT
MAINTENANCE
SPIN OFF SERVICES
SSL
AFFILIATE SALES
BRAND PROTECTION(MORE DOMAINS)
HOSTING
SUPPORT
MAINTENANCE
SPIN OFF SERVICES
SSL
AFFILIATE SALES
BRAND PROTECTION(MORE DOMAINS)
HOSTING
SUPPORT
MAINTENANCE
SPIN OFF SERVICES
SSL
AFFILIATE SALES
BRAND PROTECTION(MORE DOMAINS)
HOSTING
SUPPORT
MAINTENANCE
SPIN OFF SERVICES
SSL
AFFILIATE SALES
BRAND PROTECTION(MORE DOMAINS)
HOSTING
SUPPORT
MAINTENANCE
SPIN OFF SERVICES
SSL
AFFILIATE SALES
BRAND PROTECTION(MORE DOMAINS)
HOSTING
SUPPORT
MAINTENANCE
SPIN OFF SERVICES
SSL
AFFILIATE SALES
BRAND PROTECTION(MORE DOMAINS)
HOSTING
SUPPORT
MAINTENANCE
SPIN OFF SERVICES
SSL
AFFILIATE SALES
BRAND PROTECTION(MORE DOMAINS)
HOSTING
SUPPORT
MAINTENANCE
SPIN OFF SERVICES
SSL
AFFILIATE SALES
BRAND PROTECTION(MORE DOMAINS)
HOSTING
SUPPORT
MAINTENANCE
SPIN OFF SERVICES
SSL
AFFILIATE SALES
BRAND PROTECTION(MORE DOMAINS)
HOSTING
SUPPORT
MAINTENANCE
SPIN OFF SERVICES
SSL
AFFILIATE SALES
BRAND PROTECTION(MORE DOMAINS)
HOSTING
SUPPORT
MAINTENANCE
SPIN OFF SERVICES
SSL
AFFILIATE SALES
BRAND PROTECTION(MORE DOMAINS)
HOSTING
SUPPORT
MAINTENANCE
SPIN OFF SERVICES
SSL
AFFILIATE SALES
BRAND PROTECTION(MORE DOMAINS)
HOSTING
SUPPORT
MAINTENANCE
SPIN OFF SERVICES
SSL
AFFILIATE SALES
BRAND PROTECTION(MORE DOMAINS)
HOSTING
SUPPORT
MAINTENANCE
SPIN OFF SERVICES
SSL
AFFILIATE SALES
BRAND PROTECTION(MORE DOMAINS)
HOSTING
SUPPORT
MAINTENANCE
SPIN OFF SERVICES
SSL
AFFILIATE SALES
BRAND PROTECTION(MORE DOMAINS)
• Content is (still) king• Social media (Twitter / Facebook / Pinterest /
Instagram)• Blacknight.press – all our media mentions +
press releases• Blacknight.blog – variety of content (and it
wins awards!)• Good content => *some* media interest
• Being available to journalists 24 / 7 / 365
• Investing time with journalists• Provide commentary on *all* technology
stories
• Sometime it will backfire ..
• Sometimes it will be a nice ”win”
“The new venue was made possible by Irishcompany Blacknight Solutions and will act as a base for festival activities”- Cork Independent
Thank You
Michele Neylon- @mneylon- blacknight.host- michele.me/blog- Ceo.hosting
- michele@blacknight.com