Making Cool Sh!t Isn't Content Marketing

transcript

Making Cool Sh!tIsn’t Content Marketing

MARCH 5, 2013: DISTILLED SEATTLE MEETUP

ADRIA SARACINO | HEAD OF OUTREACH | @ADRIASARACINO

What many SEOs think content marketing is…

Making Cool Sh!t Isn’t Content Marketing@ADRIASARACINO

And this is aproblem because…

MISSING HUGE OPPORTUNITIES TO…

• Create flywheel

• Improve brand + credibility

• Earn consumer trust

• Bring consumers into funnel

• Increase long-term organic traffic

• Diversify marketing plan

What contentmarketing actually is…

A technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined target audience – with the objective of driving profitable customer action.”- Joe Pulizzi, Content Marketing Institute

Content marketing is about delivering the content your audience is seeking in all the places they are searching for it.”- Michael Brenner, Sr. Director Marketing & Content Strategy at SAP

Get to know yourself…

Get to know the funnel…

DISCOVERY

TRIGGER

SEARCH

CONSIDERATION

PURCHASE

YOUR BRAND

Get to know your audience…

YOUR AUDIENCE

ANALYTICS RESEARCH

KEYWORD RESEARCH

PERSONA RESEARCH

Get to know your brand…

This ain’t real…

BRAND MESSAGE:

• Not your dad’s system

• More than an expense

• Simple & easy

RESULTS:

• 5% lower bounce rate

• 15% more organic traffic

• 10x more likely to purchase

• 40 partner links, no outreach

• Improve rankings to 1st page

audience + brand =epic sh!t content marketing

Audience Brand Strategize Create

Need Links

Epic Sh!tPitch

THANK YOU!ADRIA.SARACINO@DISTILLED.NET

ADRIA SARACINO | HEAD OF OUTREACH | @ADRIASARACINO

Making Cool Sh!t Isn't Content Marketing

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