Making Sense of Mobile - September 2013

Post on 18-Nov-2014

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Our next infographic looks at continued growth of mobile penetration in the UK, the latest mobile stats from the network, and introduces new tools and opportunities for m-commerce through Affiliate Window.

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ation

clicks were through a mobile device

1 in 5 were handsetonly traffic13%

of sales were completed through a mobile device

23% were handsetonly sales9%

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avs.

SENSE OF MOBILE

Remember, if you have a mobile optimised site,it is essential affiliate tracking is added. If you would like to discuss your mobile strategy, or would like to receive our regular mobile updates please contact strategy@affiliatewindow.com

An m-commerce infographic, brought to you by

MAKING

When people do buy on their mobile, 37% are located at home

65% of searches on a mobile phone,

continue on a tablet or desktop

M-Commerce isn’t based just around sales, customers are also using mobiles to

What can Awin do?App Downloads

Mobile display campaigns can be powered by geotargeting. Capture your

target audience when they are browsing the internet near your stores

Great uses for advertising on

tablets include enhancing

second screen effect during TV adverts

to make them more effective.

In need of a mobile optimised site? We can create a mobile

landing page for you that is fat-finger friendly and

matches the needs of your customer on a mobile device

UK Smartphone Penetration

By 2014, there will be more phones than people...

Screen SizeSecurity

Not Enough Details

Takes Too Long

Hard to Compare

Facebook downloads: CTR’s up to 2% and CR up to 30%Offered this in cooperation with MobPro

On average, people use nine apps

actively on a monthly basis

Drive Footfall to your Store

Tabvertising

Mobile Lead Generation

Great Deals at ‘Shop’Find Nearest Store

The NumbersAugust 2013 showed exceptional performance through mobile devices

1

2

3

4

Mobile ramps up the sales

2013 will see tablet sales overtake laptop

Only 1 in 3 advertisers have a mobile site

Top Five Reasons People Don’t Buy on Mobile

62%

58% o

f people check their phones every hour

£

700kapps

800kapps

££££££££££

1. http://www.bbc.co.uk/news/technology-224643682. http://www.extremetech.com/computing/145094-tablets-to-overtake-laptops-in-worldwide-sales-in-20133.http://www.thinkwithgoogle.com/mobileplanet/en-gb/graph/?country=uk&category=DETAILS&topic=Q00&stat=Q00_1&wave=2013&age=all&gender=all&chart_type=&active=sta4. http://www.pureoxygenmobile.com/how-many-apps-in-each-app-store/

XX£

65%£££

4%13% 20%

SALES

CONTACT

FIND US

2011

2012

2013

65% Higher CTR

of people own a smartphone

? £££X pp p

co

mparing prices

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