Making Sense of Programmatic Buying - Radium One - Daniel Warner

Post on 09-May-2015

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Making Sense of Programmatic Buying

transcript

making sense of[proh-gruh-mat- ik]

making sense of[proh-gruh-mat- ik]

dynamic creative optimisation

supply side platformdemand side platforms

data management platform

real time bidding

campaign strategiesprivate market place

software development kit

audience segmentation

black boxes

tech wizardsalgorithms

something is missing

the most efficient way to market your products and services to people

making sense of[proh-gruh-mat- ik]

it’s simple

toast down, beans on

step one get your app on users phones.

step two drive engagement and/or purchases.

*other meals available

step one smart attribution

single tech platform to overview all media partners.

lift lid on cost effectiveness and media efficiency

real users - not ‘gold diggers’

step two drive re-engagement and sales

Understand user behaviours and products /

pages they like.

Personalised display ads sent to the user in real

time.

Send a push message as an additional layer of

intelligent communication.

step 2 drive even more re-engagement and sales

Automatically send further personalised ads to a user

for more engagement.

Continues the loop of display ad and push for

perfect timing.

Results in on going engagement and strong

loyalty to the app.

high quality and brand safe publisher base

all major exchanges 6000+ direct publisherw/ preferred access

making sense of[proh-gruh-mat- ik]

come in, and let us show you.

Carl MillikinHead of Platform Ops

making sense of[proh-gruh-mat- ik]