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YouTubeGaining Insight from Analytics

Kathy HokunsonJanuary 5, 2012

YouTube Playbook

Download it here: http://bit.ly/uY74KF

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YouTube Analytics

The new analytics will help you better understand . . .

• Your content• Your audience• Your programming

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According to

YouTube Analytics

STRATEGY??

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But what is your

YouTube Analytics

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Getting started:

• Macro to Micro• Compare Metrics• New videos and Older videos

Where To Find Analytics

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Today’s BOLT BUZZ WORD

FLUENCY

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What’s Being Reported

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• Views Reports– Views– Demographics– Playback Locations– Traffic Sources– Audience Retention

• Engagement Reports– Subscribers– Likes and Dislikes– Favorites– Comments– Sharing

Audience Retention Rates

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Audience Retention Rates

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Community Engagement

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Tagging & Optimizing Content

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Tagging & Optimizing Content

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So what???

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Questions?

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