Making the Medical NewsDan Childs

Managing EditorABC News Medical Unit

July 16, 2013

ABC News Medical UnitThe network’s “nerve center” for health and

medical coverageThe network’s “eyes ahead” for embargoed

health and medical informationThe health and medical “SWAT team” serving

all platforms of ABC News

ABC News: Platforms

Medical Unit

World News with

Diane Sawyer

ABC News Digital

NewsOne

Good Morning America

ABC News Radio

News Magazin

es

ABC News: RelationshipsWork closely with some organizations in

content-sharing partnerships/licensing agreementsAssociated PressMedPage TodayInspire.comAgingCare.com

ABC News: RelationshipsSources for newsgathering

Hospitals and other institutionsOrganizations and associationsPeer-reviewed medical journals

Embargoed Studies and Reports = Important Source for Medical/Health Pitches

ABC News and NEJMOur most direct conduit of interaction with

the Massachusetts Medical Society (for now!)Embargoed health and medical studiesA model for interaction

Embargoed press releases through emailEasy-to-use web interfaceIdeal window for advance notice

Is social media the key to working together more closely with MMS?

ABCNews.com Health Page: Before

ABCNews.com Health Page: Now

How TUSM Helped UsImproved Social Media Components

Better links to Facebook/TwitterBetter tracking of metrics for social media

activitiesPage Reorganization

Several changes preserved through redesignsEnhanced Interaction Between Dr. Besser

and Audience MembersTwitter Chat

Thank You For Your Attention!