Making Your Voice Heard With B2B PR

transcript

Making Your Voice Heard

Credentials PresentationCredentials Presentation

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Agenda

9. What the people who count say

6. Analyst case studies7. Messaging case studies

11. Contact: Want to find out more 10. Partner Network

5. Akamai: European coordinations case studies

1. Why we are different

4. Some of our market leading clients

2. Our brand experience3. Our services

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8. Social media & digital marketing

Traditional Agency…

• Focus on ‘fluff’ and ‘creativity’

• Seen as third party service provider

• Relies on junior staff to deliver programme

• Lack of results oriented service

• Low profile for client of senior consultants

• Does not understand client needs/priorities

• PR not seen as helping drive revenue

Employs only senior consultants

Services based around results and proactivity

In-house experience so understands your needs

Delivers real business value and results

Access to senior consultants on a daily basis for strategic input

PR is there to help drive revenue by increasing sales opportunities

1. Why we are different

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2. Our brand experience

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3. Our services• Corporate Media Relations

• Social Media Communications

• Analyst Relations• European Coordination

• Events

• Copywriting

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4. Some of our market leading clients

• Content Delivery• e-Commerce

• Project Portfolio Management• Business Intelligence

• Carbon Management• Energy Procurement

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• Press release distribution• Weekly US update calls

• Monthly agency calls• Monthly reporting

• Event coordination

5. European coordination case studies: UK, Nordics, France, Germany, Spain & Italy

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6. Analyst case studies

“Ascendant is pro-active in its management and delivery of analyst relations services.”

Launch with US and European analysts in 2005, helped define commercial analyst strategy and relationships.

“Ascendant has helped us gain competitive advantage over our closest market rival.”

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6. Analyst case studies (cont.)

• Joint Research with Quocirca• European Press Coverage

• European Sales Events• Webinar & Marketing Collateral

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7. Messaging case studies• Core Messaging Definition

• One Minute Pitch

• Website Auditing• Credentials Presentation

(Energy Procurement and Carbon Management Consultancy)

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• Twitter programs• LinkedIn programs and management

• Blogs & articles• Facebook campaigns

8. Social media communications

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9. What the people who count say

Analyst“Too many PR firms simply bombard analysts with material. Ascendant takes time to find out what analysts are actually interested in.”

Andy Kyte - Research Fellow, Gartner

Journalist"PR people who understand how to pitch a story and also to follow up with a journalist properly are hard to find. In my experience Ascendant fits this category exactly.”

Kate Bulkley - Senior Freelance Journalist (FT, Independent, Guardian etc)

Client"Ascendant has helped expand our coverage and awareness in the market across Europe. We have been impressed by their proactive approach and the results generated, especially given our early stage in some of these markets.“

Deirdre Mahon - Sr. Director of Corporate Marketing, GoldenGate Software

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10. Partner NetworkAscendPlus is an integrated network of independent PRagencies covering the whole of Europe.

With a focus on the technology industry as its client base,AscendPlus has a rich background on B2B and B2Csoftware to support Rosetta Stone in 2009 and beyond.

• Paris France PR Delivery

• Milan Italy PR Delivery

• Madrid Spain & Portugal PR Delivery

• London Coordination & Management. UK & Scandinavia PR Delivery• Munich Germany, Austria & Switzerland PR Delivery

• Stockholm Nordics PR Delivery• Amsterdam Benelux PR Delivery

www.ascendcomms.net www.eloquenza.de www.theoria.itwww.meiji-communication.com www.abanicocom.es

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11. Want to find out more?

please contact James Cooper

email: jcooper@ascendcomms.net

telephone: +44 (0) 208 334 8041

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