Malaysia SeasonPromotion Planning

2014 / 2015

Malaysia Season CalendarMalaysia has one of the highest

numbers of days off in the world,

ranking number seven in the top ten

countries after Thailand, Indonesia,

India and Hong Kong.

14 of our holidays are national

and celebrated across the nation,

while some are also celebrated only in

a few states or even in one state.

*Is not a public holiday

Jan New Year

Feb ThaipusamChinese New Year*Valentine

Apr Easter – Good Friday

May Labour DayWesak Day*Great Summer Sale

July Hari Raya Aidilfitri

Aug Nati0nal / Merdeka Day

Sept Malaysia DayHari Raya Haji*MYCyberSale

Oct / Nov Deepavali*Breast Cancer Awareness

Dev Christmas

januaryfebruary

New year

Chinese new year

*Valentine

janCNY offer

febvalentine offer

aprileaster – goog friday

maylabour day

maymothes’s day

maysummerfeature on sun protection

julyHari Raya Sales

augustMerdaka sales

septemberMalaysia day

#MYCyberSales: 29/9 – 1/10 (3 days)

octoberdeepavali / diwali

novemberdecemberchristmas

decemberchristmas

flash salesDuring working hours

Weekend sales

member’s offerMember special

Points redemption

Birthday special

surveyfree coupon

surveyfree coupon

thursday offeradditional discount for mastercard user

mondayfridayofferadditional discountfor mastercard user

anniversarycelebration

for member: win a lucky code

then

i WON15% off storewide

curious…

emailmarketingtargeted marketing

highly personal

measurable results

Industry Open Click (CTR) Soft Bounce

Beauty and personal care 20.72% 2.82% 0.82%

eCommerce 17.35% 3.0% 0.48%

Analytics• A/B Testing• Track campaign performance• Monitor trends• Subscriber activity reports• Opens by location• Bounced• Industry comparison

Refer to: MailChimp.com

bench mark: email marketing

case study: thebodyshop (MY) - email frequency

4 emails / month | email once / week

thanksfor more email campaign ideas, you can refer to: pinterest/email