Manufacturer Realizes Increased Sales of Surplus Inventory with SAP CRM

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Industry

Geography

Manufacturing

The Client

The client is a leading global producer of flat rolled steel. They are the only West Coast steel supplier to manufacture five different product lines: hot rolled, pickled and oiled, galvanized and cold rolled sheet, and electric resistance welded pipe. With 2007 revenues of $1.2 billion, their steel is used for thousands of private and commercial building products.

®SAP CRM Success Story @ YASH

Manufacturer Realizes Increased Sales of Surplus Inventory with Custom Web Sales Solution

External Web Sales Application Created Costly Integrationand Maintenance Issues

YASH Deployed Innovative Solution With Minimal Business Disruption

Rapid User Adoption Provided Quick Time to Value

About YASH Technologies

www.yash.com/sap sap@yash.com

As a leading producer of flat-rolled steel, the majority of the client's sales came from custom orders. If a completed order was not claimed, the product was published on an externally hosted Web Sales application to be purchased by existing and potential customers.

This web application could not be integrated with the client's existing SAP CRM system, which created costly integration and maintenance issues. Additionally, the client was not satisfied with the external application service provider and wanted a new, custom developed, in-house application in which customers could view the surplus inventory, pricing details, and order status in real-time.

YASH Technologies was chosen as the strategic partner to create a custom enhancement of the CRM system, based on their deep expertise of CRM solutions and web processes.

In order to fulfill the company's goals of improving productivity, enhancing its customers' ease of doing business, and ensuring customer loyalty, YASH worked in collaboration with the client's IT department, business users, and management to design an innovative CRM enhancement via SAP's Business Server Pages (BSP) technology and to ensure minimal business disruption.

YASH redesigned the architecture of the entire landscape to ensure that SAP transactions over the web provided maximum security, and to enable access to the underlying information and stock details in the backend SAP ERP system. YASH unified and cleansed the data, resulting in a significant reduction of data duplication in the Web Sales application and SAP architecture. This also allowed YASH to provide value-added features that enriched the final solution, creating an optimal system that was future-proof, user-friendly and robust.

The complete integration of sales, inventory and Web Sales resulted in a significant improvement in customer service levels. Both employees and customers were satisfied with the depth of functionality of the new system and the benefits that it provided. The automated processes increased employee productivity by 20%.

Customer service greatly improved, as customers were now able to access information about products, execute order transactions, and view an order status at any time. The client was able to reduce IT maintenance costs with an in-house application and reduce sales cycle times. YASH was able to provide another avenue for the client to generate sales and revenue. Surplus inventory sales dramatically increased by 25%, due to the ease of purchasing. The client lowered manufacturing costs and realized a rapid return on investment.

YASH Technologies focuses on customer success. As a leading enterprise business sand technology partner for medium and large global customers, we leverage technology and our flexible delivery models to drive performance and business value throughout a customer's enterprise. YASH's comprehensive service approach incorporates a holistic view of our customers that extends beyond delivery. This approach integrates enterprise solutions and services, proprietary best practice offerings, strategic application and maintenance outsourcing, as well as consulting and integration services. YASH is a SEI CMMI (Level 3) and an ISO 9001:2000 certified company with US and India headquarters and regional sales and development offices spread across 3 continents.

For more information, visit or email

“YASH quickly and efficiently solved our most immediate needs, but also provided us with a platform that has broad capabilities to scale for the long term. We now have increased our market reach because of the ease in which we can communicate with our customers.”

—CIO,Steel Manufacturer

Technology Component

••••

Business Server Pages

People Centric GUI

WAS 6.2; ABAP, HTMLB, XML

Single Sign-on

TMYASH Technologies www.yash.com/contactus

World HQ: 605-17th Avenue East Moline IL 61244 USA | Toll Free: 877-369-YASH | Tel: 309-755-0433 | Fax: 309-796-1242EU: The Mille-II Floor 1000-Great West Road Brentford London TW89HH UK | Tel: 44-20-8261-4408 | Fax: 44-20-8261-4418India: 201-205 Bansi Trade Center 581/5 MG Road Indore MP 452001 India | Tel: 91-731-426-1100 | Fax: 91-731-420-6593

Manufacturer Realizes Increased Sales of Surplus Inventory with SAP CRM

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