Maral Kalajian Keynote talk at The Influencer Convention at Sweden

transcript

The Butterfly 🦋 Effect

@maralkalajian#TICSE

Nice to Tweet you #SUP46#STHLMTECH

Hi, I am Maral!

It’s so cool to be in a room with people who love taking #selfies

I have more snaps in my bag than slides in my MAC

I consider Steve Jobs the love of my life

In my world, the startup world, nothing is perfect… & that’s why we exist to fix it!

I tweeted my way into my career…

Now, I’m Maral from Watty

Watty is probably the most exciting thing I have done in my career!

Twitter and I have a stronger love story than Romeo and Juliette, it lasted 3.5 years not just a week

What do I really do on Twitter?

Sometimes, I flirt Sometimes, I spam

Never underestimate the power of ONE tweet

What is the secret sauce for online success?

I can tell you what worked for me…

What do you want to be known for?

We behave differently on different social media platforms

Be consistent & relevant

Be unpredictable & do the unexpected

Piss people off #HatersGonnaHate

Don’t tweet for the sake of tweeting

Co-branding with your engagements

The offline world is a key contributor to your digital identity!

My curls helped me create my identity.

So did my late husband Steve Jobs :)

Showing Vulnerability brings credibility

When I tweet, Shit happens #fact

With power, comes responsibility…

I feel I am constantly watched

People sleep on my Twitter account

I have digital stress

Digital detox (recommended from time to time)

Fuck the rules, do what works for you

No-one is you and that’s your power

Career