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- 1. PRESENTED BY LOKESH SHUKLA MBA iipm lokeshshukla24@gmail.c
om MARKET APPRAISAL
- 2. INTRODUCTION
- 3. FACTORS FOR MARKET APPRAISAL PROFI T EARNING CAPACITY OF
PRODUCT PROS & CONS SCREENING
- 4. MARKET APPRAISAL FOR PROJECTS INCREASE THE EXPECTED EARNINGS
OF AN ORGANISATION. IMPROVES THE REPUTATION OF A BUSINESS.
GENERATES SENSE OF COMPETITON . ATTRACTS NEW CUSTOMERS. INCLUDES
NEW TECHNIQUES .
- 5. THE IMPORTANCE OF CUSTOMERS NEED QUALITY PRICE
- 6. MARKET SURVEY MARKET SURVEY IS A COLLECTION OF DATA AND
INFORMATION FROM A SAMPLE OF CUSTOMERS AND POTENTIAL
CUSTOMERS.
- 7. STEPS IN MARKET SURVEY DEFINING THE TARGET POPULATION
SELECTING THE SAMPLING SIZE DEVELOPING QUESTIONNAIRE RECRUITING AND
TRAINING THE STAFFS OBTAINING INFORMATION SCRUTINISING ANALYSING
AND INTERPRETING
- 8. CHARACTERISTICS OF THE MARKET DEMAND OF THE PRODUCT PRICE
FALLING DEMAND ANALYSIS DISTRIBUTION METHODS CONSUMERS SUPPLY AND
COMPETITON GOVERNMENT POLICY
- 9. DEMAND FORECASTING QUALITATIVE METHOD TIME SERIES METHOD
CASUAL METHOD
- 10. QUALITATIVE METHOD EXECUTIVE METHOD DELPHI METHOD
- 11. TIME SERIES METHOD TREND PROJECTION METHOD MOVING AVERAGE
METHOD
- 12. CASUAL METHODS END USE METHOD