Marketing Management-II VeRtigo: get addicted

A virtual gaming arcade

Submitted By: Group 6Krishna Bhawsar(07)Rahul Javkhedkar(14)

“VeRtigo VR Gaming Centre”

A computer generated world with which user can interact is called Virtual Environment.

The illusion of being in the created environment is accomplished by motion sensors that pick up user’s movement ……usually in real time

Segmentation:

Metro city

Teenager

Youth

Competitive scenario:

Direct competitors

Virtuix Omni.

Do-It-Yourself (DIY) VR kit

Indirect competitors:

Watching TV

Going to movies

Surfing on internet

Value proposition:

First time in India Unique experience High standards We care about your happiness

Integrated Marketing Communications Plan

Communications objective

Message Strategy

Creative strategy•Informational appeal•Transformational Appeal

Selection of marketing channels

Establishing the budget

Marketing Research Process

Managerial decision problems

Managerial research problems

Managerial research questions

Hypotheses

Information Need

Awareness of people

Demand of service

Profitability

Age of interested people

Income of people

Money spent on entertainment

Research Design

Exploratory research

Secondary data qualitative research

Small sample size

Questionnaire

Sampling Plan

Target population

Sampling frame

Sampling technique

Sample size

Thank You