Post on 03-Dec-2015
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DEMOGRAPHIC
• UNIKL BIS STUDENTS (70%)
• UKM STUDENTS (5%)
• MAYBANK WORKERS (5%)
• PUBLIC (20%) 70%
5%
5%
20%
TARGET MARKET
UNIKL BIS STUDENTS UKM STUDENTS MAYBANK WORKERS PUBLIC
BEHAVIOURALUSAGE RATE
• Eat sandwich daily but in moderation
• Buy sandwich regularly, more often if they have friends
BENEFITS SOUGHT
• Healthy• Nutritional Sandwich• Want to fit in• Need to belong• Attain the "look"
LIFESTYLE
• Lifestyle segmentation criteria include consumer attitudes and perceptions.
• Some customers may believe in the importance of a gluten-free diet, while others might be interested only in high-fiber breads and rolls.
• During periods of distress and uncertainty, some may turn to cupcakes or crullers as comfort food.
• Customers who are looking for very specific items may be willing to pay a premium price, which could represent higher profits for the bakery.