Post on 27-Jul-2015
transcript
marketdeveloper.com
MD5 Conversation Manager
More than a Preference Centre, the Conversation Manager is an integrated, online place for Brands and customers to have personalised dialogue.
Driving your marketing, and with far greater insight into real customer preferences than ever before, Marketers can deliver ‘right message, right time, right channel’.
...how not to do it...
marketdeveloper.com
Traditional model
Audience
Marketing systems
Database Campaigns D
ata
Analy
sis
Channel
3
Channel
1
Channel
2
Compiles and broadcasts
Limited response
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Conversation marketing
Conversation Manager
Audience
MarketDeveloper v5
Greater engagement:Increase the number of usable, permissioned (and engaged) contacts you recruit onto your database
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Richer, real-time conversations
Conversation PortalsInformation published for sharing & collecting
"Monthly digest by text is best "
"Here are your last 10 transactions & an offer based on your profile"
"Only tell me about UK holidays & term time offers "
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Addresses marketers’ challenges
‣‘I know little about what makes my audience receptive at an individual level’
‣‘We are flying blind’ about interests, preferred channel, frequency
‣‘One way traffic doesn’t make a conversation’
‣‘We don’t generate enough new leads from campaigns’
‣‘How do I recognise my audience as individuals?’
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‣Delivers one to one marketing
‣Enables two way marketing conversations
‣Permission based marketing – and Data Protection compliance
‣Access and capture social media channels
‣Builds & publishes dynamic, configurable customer info sites
‣Direct, dynamic two way link between marketing and customer
‣Connects & publishes information between individuals & brands
MD5 Conversation Manager
marketdeveloper.com
‣Help your audience engage with you
- Let them tell you more about themselves
- Give them more information and value;
- Offers, buying history, articles, deliveries, subscriptions
- Ask them more about themselves
- Surveys, interests, competitions, feedback
Steps to Conversation Marketing
1.Define what information you want to exchange
2.Create as many online portals as you need
3.Publish & integrate within your brand sites
4.Share with your marketing systems
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2. Create your new Conversation Portal(s)
Auto creates an online site. Choose your branding
Choose the information areas you want to publish and collect
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4. Integrate within multiple brand websites & campaigns
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Loyalty
• Brand A• Brand B• Brand C
Brand D
• Warranty• Surveys• Transactions• Loyalty
Warranty• Brand B• Brand C
Surveys
• June• July• August
Transactions• Brand E• Brand F
Promotions• Brand A• Brand B
Customer Portals:New standard method to
publish & collect web customer data
Client marketing
infrastructure
Push
Pull
Conversation Manager(s)