Muder Chiba

If Marketing is NotWar

Muder Chiba

If it’s not about an attack on the prospects’ minds

Muder Chiba

If it’s not about strategic overhangs above the customer

If it’s not about winning

back ‘ceded territory

from the enemy’

If it’s not about carpet bombing of markets

If it’s not about guerrilla attacks on entrenched competitors

If it’s not about infiltrating consumer segments…

IsMarketing Seduction ?

Muder Chiba

If it is an appeal to the senses

Muder Chiba

If it is an intricate dance of human emotions and sensibilities

If it is the building of a steady cadence of great shared moments

If it is the soft wooing of the customer into a steady relationship

If it is building

trust

If Marketing is all this and more…

We need a New Lexicon!A Spanking New, Sparkling Fresh Marketers Lexicon

Muder Chiba

A dictionary that allows the marketer

to formulate thoughts and ideas in a manner that

stimulates seduction of her customer

Muder Chiba

A language which does not constrict the

marketer into “fighting” for her

markets

An idiom which translates well into the actions he is to

take to lead theconsumer to his store

A grammar which

enables marketers to

communicate with

peers and enablers

better. Resulting in far

more relevant brand

insights and

communication

Muder Chiba

A communication glossary, which bridges the gap between what

marketers finally need to do to ‘get the

sale’ and how it is communicated. End-

result : seductive and successful marketing and

advertising efforts

A sharedlanguage*

whichcommunicates

beautifully across the

team

Muder Chiba

*Marketing teams hugely boost performance by discovering and

developing a ‘shared language’

…Derived from Pop Culture !

Muder Chiba

A shared language…

Muder Chiba

Not

Muder Chiba

Not

Muder Chiba

Not

Muder Chiba

Not

Muder Chiba

Not

Muder Chiba

Not

Finally…

Muder Chiba

Muder Chiba

Not

Insights consultant for discovery

and design of your shared language ,metrics & codes.

My address muder.chiba@gmail.com