Welcome To Our Presentation

Topic

Marketing Analysis of Dutch Bangla Bank Limited

Overview of the DBBLID: 16 029

Full ProductFull Product More Product & Less Service

Less Product & More Service Full Service

16-004

The Interlink Among The Cells

Highest profitable products16-021

Mobile banking (New banking product)

By providing electronic access to money, it is possible to ultimately

alleviate poverty

Customers are selected according to their sources of income and trend of expenditure

Target customers

The Marketing Environment 16-029

Economic factors Political factors

Govt. of our county

encourages the local

entrepreneur to establish

local owned bank.

Eliminated restriction which

encourages DBBL to establish

as successful bank

DBBL provide their banking products and services

considering the income ,savings, debt, and credit ability of the customer

They Provide most of their loan in those sector of Bangladesh which contribute to increase total GDP of the country like garments, agriculture

It contributing to increase GDP, GNP, PPP Etc.

Demographical factorsDemographical factors

ID: 16003

Competitors

DBBL is concerned about future competition from 9 new commercial banks in Bangladesh.

DBBL is currently facing competition in terms of-

Customers

The focus of the bank has been financing high-growth manufacturing industries to achieve the desired growth of Bangladesh.

SWOT ANALYSIS 16-019

Weakness

• Low deposit rate and minimum balances are too high

• Non functioning ATM machines and delay for providing cards

• Poor coordination and communication between head offices and branches.

ThreatsThreats

• New comers in commercial banking • Existing reputed commercial banks

Strategy

16-036

Product

Product (continued…)

Analysis of customers’ Need, Want & Demand

Delivery ChannelDelivery Channel

BranchesBranches

Mobile BankingMobile Banking

ATMs and FastTrackATMs and FastTrack

SMS/Alert Banking

SMS/Alert Banking

SMS/A

lert

Bankin

g

SMS/A

lert

Bankin

g

Electronic

Student Booth

Electronic

Student Booth

Internet

BankingInternet

Banking

POSPOS

Place ID: 16006

ID-16007Promotional Activities of DBBL

uses all types of promotional mixes to cover the target market elements of promotional mix consist of:

• References: Annual report of Dutch Bangla Bank Ltd. http://banking-diploma.blogspot.com/2011/12/promotional-mix-of-bank-

service.htm

Advertising

• Objective: to position the idea “your trusted partner”

• currently using both the printed and electronic media

Other Elements of Promotional Mix

Process 16-01616-016

Process of DBBL

Database Management SystemDatabase Management System

Entrance into any branch or ATM booth will give the customer enough information to take services from correct department.

Internal environment is green with many tree plant.

All the employees provide smiling faces to make the customer comfortable.

Entrance into any branch or ATM booth will give the customer enough information to take services from correct department.

Internal environment is green with many tree plant.

All the employees provide smiling faces to make the customer comfortable.

People: Employees of DBBLID : 16073

People: DBBL’s HR Policies

People: DBBL’s HR Policies cont…….. People: DBBL’s HR Policies cont……..

The number of DBBL staff increased by 1221 in 2011

Career Development Training

Career Development Training

•Training sessions are arranged at home and abroad

•Some training programs are organized by their own training institute

•Imparted training to 1830 officer in 25 different courses during 2011

•Nominated 149 officers to attend programs at BIBM (Bangladesh Institute of Bank Management) and BBTA (Bangladesh Bank Training Academy)

• Implementing proper strategies for holding the products & services unique from existing and new competitors

• Cost contraction to provide better services than competitors at lower cost

• Reducing low deposit rate

• Maintaining coordination and communication between head offices and branches

• Proper maintenance of IT elements such as - non functioning ATM machines and delay for providing cards

• Informing the customers about new products and services should be continued