Let’s Go Places

It created its first product, the Type A engine, and, in 1936, its first passenger car, the Toyota AA.

As of February 2016, Toyota is the 13th-largest company in the world by revenue. And one of the largest automobile manufacturers.

How did they do it ?

What was their Marketing Strategy ?

It observes and adapts to Market- demands.

Takes into account various cultures

and regions for advertising.

Product Differentiation

● Customization● Reliability● features

Has Toyota done the right thing by manufacturing a car brand for everyone ?

YES● It creates an extensive

Product Line.

● Saves from fluctuations in a particular segment.

● Increased market share● Increased profits

Why was Toyota able to grow so much bigger than any other auto manufacturer?

● by● By making a product for everyone.● Continuous innovation● Focussing on different cultures and market

trends.

Toyota Recall Crisis

In 2009-2010, Toyota had to recall a large number of cars.

It had a negative impact on the sales and product-reliability.

Remedy ??It should try to regain trust of the consumers through innovation and delivering superior quality.

Innovation, quality control and training of staff are the keys to long term development.

Summary:- ● Toyota’s marketing strategy.● Philosophy of product for everyone.● Reasons for amazing growth.● Car-recall crisis.● Long term development strategy of innovation, quality control and

training of staff.

DisclaimerCreated by Ayush Anurag, IIT Kanpur, during a Marketing Internship by Prof. Sameer Mathur, IIM Lucknow.