Post on 12-Jul-2015
transcript
Agricultural
Sector
What is it……
Covers the services involved in moving
an agricultural product from the farm to
the consumer.
Planning ProductionGrowing
And HarvestingGrading
Packing Transport StorageAgro-
And Food Processing
Distribution Advertising Sale
More about it….
Marketing systems are dynamic
Competitive
Involve continuous change and improvement
Has to be customer-oriented and has to provide profit.
Need to understand buyer requirements, both in terms of product and business conditions
Low Cost Businesses
more efficient
can deliver quality
products
prosper
High Cost Businesses
fail to adapt to changes in
market demand
provide poorer quality
What it includes?
market information
development
marketing
extension
training in marketing
infrastructure development
Laws
The Agricultural Marketing Agreement Act of
1937, signed June 3, 1937 (P.L. 75-137), provided
authority for federal marketing orders, and also
reaffirmed the marketing agreements provisions of the Agricultural Adjustment Act of 1933(P.L. 73-
10).
Under the authority of this permanent law and
subsequent amendments, marketing orders have
been established for milk as well as
numerous fruits, vegetables, and specialty crops.
SERVICE
SECTOR
Importance of Marketing
in Service SectorGoods’ features, ingredients, price etc. Can be highlighted by marketing.
Price of services provided can be justified in all cases with the help of marketing.
Only specific media can be used to promote services, so again marketing plays a key role here.
Word of Mouth publicity is most credible vehicle for promoting services.
Exact target ,market needs to be selected for the launch of any service.
Laws governing
Service
Sector
CONSUMER PROTECTION
The right to be protected against the marketing of
goods and services which are hazardous to life and property.
The right to be protected against the marketing of
goods and services which are hazardous to life and property.
The right to be assured, wherever
possible, access to a variety of goods and
services at competitive prices.
The right to be heard and to be assured
that consumer's interests will receive
due consideration at appropriate forums.
The right to seek redressal against
unfair trade practices or
restrictive trade practices or unscrupulous
exploitation of con-sumers
The right to consumer education
Insurance
Sector
Practice of law surrounding insurance, including
insurance policies and claims
Insurance Law
Life Insurance Law
General Insurance law
Insurance regulatory
law
Life Insurance Law(LIC)
the fastest growing sector since 2000
Government allowed Private players and FDI up to 26%
Life Insurance in India was nationalised by incorporating Life Insurance Corporation (LIC) in 1956
Life Insurance Corporation Act, 1956:
1. To provide for the nationalisation of life insurance business.
2. To provide for the regulation and control of the business of the Corporation and for matters connected therewith or incidental thereto.
General Insurance law
THE GENERAL INSURANCE BUSINESS
(NATIONALISATION) ACT, 1972
1. to provide for the acquisition and transfer of
shares of Indian insurance companies
2. to ensure that the operation of the economic
system does not result in the concentration of wealth
3. to provide for undertakings of other existing
insurers in order to serve better the needs of the
economy by securing the development of
general insurance business in the best interests of the community
Insurance regulatory law
the body of statutory law, administrative
regulations and jurisprudence that governs and
regulates the insurance industry and those
engaged in the business of insurance
primarily enforced through regulations, rules and
directives by state insurance departments
Purpose
To protect the public as insurance consumers and policyholders.
Licensing and regulating insurance companies
and others involved in the insurance industry
Monitoring and preserving the financial solvency of insurance
companies
Regulating and standardizing insurance policies and products
Controlling market conduct and preventing
unfair trade practices
Regulating other aspects of the insurance industry
MARKETING IN INSURANCE
Role:
To target consumers and prospects to cover their
insurance needs for home, health, life and commercial coverage
Can be as far-reaching as a
national television campaign and as
localized as a business cards
and fliers
To increase sales and sustain
marketplace
Marketing Strategies for
Insurance Companies
Know the Market
Strong understanding of
their target audience and their
competition
To figure out the most effective ways
to connect with that audience
Establish a Plan
Go out and do things
Identify and prioritize the
communication strategies
Measure Effectiveness
Comparing the number of clients
before and after a campaign
Using online analytics to monitor website visits after
launching a promotion
Gather Feedback
Word of mouth is key
Clients can be excellent
advocates and part of the
marketing process
Industrial
sector..
Laws in industrial sector
The Special Economic
Zones Act, 2005
Contract Labour [R&A]
Act, 1970
Information Technology Act,
2000
CONTRACT LABOUR ACT :
Every principle employer who intends to employ contract Labor in his Establishment/Factory shall make an application in specified form to the concerned authority of the area in which the establishment sought to be registered is located.
Information Technology Act, 2000Act governing e-commerce transactions
The Special Economic Zones Act, 2005Provides a long-term, stable policy framework and establishes a single-window clearance mechanism for the establishment, development and management of SEZs and units operating in such zones. An SEZ is a specifically delineated duty-free enclave and shall be deemed to be foreign territory for the purposes of trade operations and duties and tariffs..
Industrial, or business to
business (B2B)
MAIN PROCESS OF SELLING IN B2B
one-to-one in nature
It is relatively easy for the seller to identify a
prospective customer and build a face-to-face
relationship.
the buying or selling process
Selling activities involve long processes of
prospecting, qualifying, wooing, making representations,
preparing tenders, developing strategies,
and contract negotiations
Highly professional and trained people in buying processes are involved
two or three decision makers must approve a
purchase plan.
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