Marketing Community Events Using Social Media

transcript

Marketing Your Community’s Events Using Social Media

May 27, 2014

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Why social media and events?

PLAN PROMOTE ENGAGE EXTEND

Source: OgilvyOne

Develop a timeline for promotions and announcements

Choose a social tool for event planning and registrations

Compile photos and videos needed for promotionCreate an event page on FacebookAssign social media roles to your team– Content creators– Content monitors

Schedule posts and tweets

Source: OgilvyOne and Marketo

Social Tool

Facebook Event

Scheduling

PROMOTE

PromoteCreate website or web presence

Social integrationDistribute printed material– Social integration

Advertise on FacebookSend out teasers based on timeline– Announcements (e.g., bands, speakers, vendors,

activities, etc.)– Photos and videos from previous events

Create a hashtag and publicize itEngage with local influencers

Web/Social Integration

Print/Social Integration

• Why advertise on Facebook?Huge audienceHighly targetedSocial

recommendationsCost effectiveEASY!

Teasers

Influencers• Nikon partnered with

Warner Music group to showcase their new cameras at SXSW

• Gave fans the chance to try the camera and instantly share to their Facebook communities

• Bands photographed experiences leading up to their show to create buzz

• Those outside SXSW viewed live stream video content and social sharing on Facebook & Twitter

Influencers

• Over 500,000 watched the live stream

• Over 1,100 photos were captured and shared

• More than 15,000 social posts featured the promotion’s hashtag #NikonWarnerSound

ENGAGE

Engage

Create and monitor conversations with fans, attendees, and influencers

Post in real timeEncourage attendees to create and share their

own contentShowcase user-generated content at the event

Conversations

Post in Real Time

Encourage Sharing

Photo: felinebird on Flickr

Encourage Sharing

Showcase User-Generated Content

Watch This

EXTEND

Extend

Keep the conversation goingPeek behind the curtainEncourage social feedbackOffers, specials, discounts

Extend

Prolong Conversation

Social Feedback

Behind the Curtain

Offers

Can I Help?

Call Me!

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Linkedin.com/in/sarahpage

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@pagetx

Sarah Page, PrincipalSarah T. Page Consulting, LLC

http://sarahtpage.comsarah@sarahtpage.com

512.914.8873

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Thank You!Questions?