Marketing in Retail BusinessOut-of-store & In-store

Group 9

Out-of-store

"An Ideal location for us would be 10 acres space (it could be between 5-15 acres), close to a highway with good visibility so it is not three kilometers inside and with

public transport infrastructure" Juvencio Maeztu, IKEA's India chief executive

IKEA ready to wait for years for perfect locations: CEO

Rasul Bailay & Chaitali Chakravarty, ET Bureau May 16, 2013, 10.07AM IST

Shopper Loyalty/Reward programs

Wooing consumers without discount is a major challenge: Govind Shrikhande, Shoppers Stop

By Sagar Malviya, ET Bureau | 22 Aug, 2013, 05.00AM IST

“Sale (on discount) is becoming a mechanism now, which is not a good sign. In the last three years,

discounting period has gone up from 34 days earlier to 45 days now. Till four years

back, discounts contributed 15% to our total sales. It has increased to 22% now.”

Special Sales

Window Displays, Interactive social media, Mobile Apps

Placement of Advertisements

In-store

Mobility in Retailing

In-store Sampling

“Did you know that in-store sampling can increase sales of the sampled product by as much as 300% on the day of the promotion?”

“Mannequins on the Move”

Fashion Shows &

Suggestive Selling

Cross-selling, Gift vouchers & Everyday Low Prices

“the Store without a door”

Store layouts & In-storeannouncements