MARKETING & COMMUNICATIONS PLAN 2016

TERI LUCIE THOMPSON

#1 PRIORITY

HOW WE EXECUTE

HOW WE EXECUTE

HOW WE EXECUTE

KEY 2016-2017 INITIATIVES

BRAND INITIATIVE

BRAND INITIATIVE - TIMELINE

BRAND INITITIATIVE - THE PROCESS

BRAND INITIATIVE OUTCOME: SAMPLE POSITIONING STATEMENT

BRAND INITITIATIVE OUTCOME: KEY THEMES FOR COMMUNICATIONS

BRAND INITITIATIVE OUTCOME: PRINT & DIGITAL MATERIALS

DIGITAL INITIATIVES

STRATEGIC LEGISLATIVE COMMUNICATIONS

MARKETING COMMUNICATIONS LEAPS & BRIDGES

MEDIA RELATIONSJENNY LACOSTE-CAPUTO

DIGITAL MARKETINGSALLY CHARPIOT

• Digital Marketing is Dynamic• Trends • Audience sentiment • Analysis Feeds Continuous Improvement• The Potential to Create a Phenomenon

• Social Media • A Component of Digital Marketing • Where 2-Way Engagement Is Possible

DIGITAL STRATEGIES

• Funding • Legislators• Foundations• Philanthropists

• Fourteen Institutions• General Public

DIGITAL STRATEGIES – AUDIENCES

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25

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75

100

125

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225

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Jan-16 Feb-16 Mar-16 Apr-16 May-16 Jun-16 Jul-16 Aug-16 Sep-16 Oct-16

Benefits News Pages

Careers Chancellor Section

Employee Serivces UT4U

SeekUT Benefits Newsletter

Federal Relations Federal Relations2

New Building UT System Website

Visi

ts (0

00)

Total Site Visits (000)

2016 (YTD)

VISITORS: 859K

PAGE VIEWS: 3.9M

utsystem.edu

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225

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Jan-16 Feb-16 Mar-16 Apr-16 May-16 Jun-16 Jul-16 Aug-16 Sep-16 Oct-16

News Pages Chancellor Section

Employee Serivces SeekUT

Federal Relations Federal Relations2

New Building UT System Website

Visi

ts (0

00)

Total Site Visits (000)

utsystem.edu

Tragedy in Orlando

Message from Dallas

Making History - Valley

Understanding PUF

Faster, Higher, Stronger

Brain Health Imperative

The Future is Calling

Summer Explorations

Cyber Threats

Student Success

Latinos in STEM

To Boldly Go

Blood Connects Us

Elite Athletes (Olympics)

A Slow Summer?

New Leader - UT Dallas

Fighting Breast Cancer

Visits (x100) Time

CHANCELLOR’S BLOG BY TOPIC

utsystem.edu

• Feed the content pipeline• Revamp the customer experience• Fewer things better• Interaction• Continuous improvement

DIGITAL STRATEGIES - SUMMARY

FINDING/SHARING STORIES ONLINE

INTERNAL COMMUNICATIONS

CATHY BRANDEWIE