Marketing plan for bloggers

transcript

Marketing SavvyCraft a Brilliant Plan

for your blog

Tweet it out! #BlogElevated @lisa_stauber

Blogs don’t make money

Businesses do.

What is a business?

What is a business?A BUSINESS:

❏ has a plan

❏ has a plan❏ has customers

❏ has a plan❏ has customers❏ makes money

Your marketing plan is aroadmap

Helping you get where you want to go

a good marketing plan

a good marketing plan❏Mission Statement

❏Goals

❏Goals❏USP

a good marketing plan❏Target Audience

❏Content

a good marketing plan❏Target Audience

❏Content❏Monetization

a good marketing plan❏Optimized Website

❏Social Media

a good marketing plan❏Optimized Website

❏Social Media❏SEO

❏ has a plan

Mission Statement

Mission Statement1.What do you do?

Mission Statement1.What do you do?2.How do you do it?

Mission Statement1.What do you do?2.How do you do it?3.Who is it for?

Mission Statement1.What do you do?2.How do you do it?3.Who is it for?4.How do you help them?

Mission Statement

Your mission will tell youwho to find what to do how to do itand what you will count as

successTweet it out! #BlogElevated @lisa_stauber

My blog (verb)for (noun)in order to

(problem solved)Tweet it out! #BlogElevated @lisa_stauber

Example :Copyblogger is a resource for entrepreneurs to learn to be better copywriters and content marketers.

Example : Blog Elevated teaches blogging & develops relationships for bloggers so that they can take their blogs to the next level.

Goals :

Goals :What is your purpose?

What is your vision?

Goals :What is your purpose?

What is your vision?What do YOU want?

S.M.A.R.T. goals

S.M.A.R.T. goals Specific

Measurable

MeasurableAchievable

MeasurableAchievableRelevant

MeasurableAchievableRelevantTimely

your goals are howyou will measure

successTweet it out! #BlogElevated @lisa_stauber

USPUniqueSelling

Proposition

what makesyou

❏ has a plan❏ has customers

businesses havecustomers

bloggers havereaders

bloggers havereaders | brands

Know who your blog is for

and who it is not for

Know who your blog is for

and who it is not for

Not every shoe fits every foot

❏ has a plan❏ has customers❏ makes money

businesses makemoney

how will youmonetize?

blogs makemoney

work with brands

blogs makemoney

work with brandsproducts & services

blogs makemoney

platform

blogs makemoney

platform affiliate sales

blogs makemoney

….and more to come

Fofocus on one source of revenue per post

know yourstrategy

so you build the rightcontent

Strategy: your plan of attackbe intentional and get smart

traffic

#BlogElevated @lisa_stauber

traffic❏social media

❏SEO

❏SEO❏website

an inflencerinfluences

otherwise you are justnoise

DATA who are your people

what do they want

before you post

1.Who is this post for?

before you post

1.Who is this post for?2.Why would they read it?

before you post

1.Who is this post for?2.Why would they read it?3.What business goal does it

support?

before you post

1.Who is this post for?2.Why would they read it?3.What business goal does it

support?4.Who is this post not for?

Treat your blog as abusinessand reap the rewards

need more help?chat:

Group:facebook.com/groups/BlogElevated