Marketing plan for new mobile application

Post on 15-Apr-2017

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transcript

ShaRe CAB ShaRe CAB

• EXECUTIVE SUMMARY

• SITUATIONAL ANALYSIS

• GOAL

• STRATEGY

• TACTICS

• IMPLEMENTATION

STRATEGY

••

••

LOGO

SLOGAN

• 1.5$ PER YEAR FOR PAID APP.

FOR LESS THAN 10 KM

• 6.5 RUPEES PER KM WITHOUT A/C

• 8 RUPESS PER KM WITH A/C

FOR GREATER THAN 10 KM

• 6 RUPESS PER KM WITHOUT A/C

• 7 RUPEES PER KM WITH A/C

• Surge max 1.2 times

COMPANY EXPENDITURE:

• MAINTANECE OF CABS , WEBSITE

• Driver salary : 20k per month

• SALARIES OF EXECUTIVES ,STAFF AND ALL OTHER SUB-ORDINATES.

INFRASTRUCTURE

FINANCE TEAM

CEO

FINANCE MANAGER

CHIEF DESIGN OFFICER ANDROID TEAM ,WINDOWS TEAM, IoS TEAMWEBSITE MANAGEMENT

MARKETING HEAD

MARKETING TEAM

PUBLIC REALTIONS OFFICER OUTREACH

JAYESH MULEY Prof. SAMEER MATHUR