WHAT IF I TOLD YOU

THAT YOU COULD GET

TV SHOWS

MOVIES

MUSIC

AND

BOOK TICKETS FOR MOVIES

ALL AT ONE PLACE

YES ITS TRUE

PRESENTING YOU THE ONE STOP SOLUTION FOR ALL YOUR ENTERTAINMENT NEEDS.

ENTERTAINMENT UNLIMITED

Presenting

Marketing Plan

For

My New App

ENTERTAINMENT UNLIMITED

Summary of Presentation

1. Executive Summary

2. Situation Analysis

3. Goal

4. Strategy

5. Tactics

6. Implementation

EXECUTIVE SUMMARY

1

ENTERTAINMENT UNLIMITED is a mobile application that lets you watch popular

movies, TV shows and listen to latest and wide range of unlimited songs by just

opening an account. The content is available in minimum 5 Indian languages including

English. This application even lets you book a tick for movies incase you decide to

watch it in a theatre. With a host of other promising features this application lets you

have all your entertainment at one place.

OFFERINGS

Live streaming of shows

High quality HD content in premium version

Parental control

Can add upto five family members and 6 devices in premium version

Dedicated playlist for your content with recommendations tailored for you.

VISION

To become the market leader India,

to disseminate entertainment

through app, in terms of market

share and revenue generated.

SITUATION ANALYSIS

2

COMPANY OVERVIEW

• Provide endless library of TV shows, movies and music in

English as well as regional languages.

• Dedicated playlist generation for movies, shows and music.

• Movie ticket booking facility

• Provide basic and premium version of app

• Available on Google Play store and Apple Play store.

FEATURES

• SD content for basic version and HD for premium.

• Unlimited movies, shows and music for online streaming

• Live streaming of favorite Indian shows

• Movie tickets can be booked online

• Premium version involves downloading for offline viewing.

• Movie ticket offer alerts

• Upto five members can be included in premium version

• Hassle free cancellation method

• Parental lock to monitor usage of children

Dedicated helpline number and email to address customer grievances.

MARKET OVERVIEW

• Strategic Asset is providing movies shows and music in at least 5 regional languages

including English. An additional feature of booking movie tickets is also there.

• Collaboration with firms who want to advertise on our platform

• Hotstar is the biggest and deep pocketed competitor.

• Potential customers are in the age group of 15-30 years youth who are tech savvy and

use smartphone for all their needs. Targeting travelling individuals/businessmen for on

the go entertainment

• Content available on our website , Google Play Store and Apple Play store.

• Few players in the segment of online

entertainment in India.

• Potential and untapped customers as

mobile connectivity is starting to

spread.

• Tech savvy generation depending on

smartphone for activities ranging from

shopping to entertainment

• Existing competitors are deep

pocketed.

• Prices have to be kept competitive to

challenge other mediums

OPPORTUNITIES THREATS

TARGET CONSUMERS

• Children aged 5-12 years for child entertainment with parental lock to

limit what children see.

• Youth aged 15-30 years who are tech savvy and utilize smartphone for all

their needs.

• Travelling individuals/businessmen who would want entertainment on the

go.

3

125000 customers at the end of the year

Capture the larger pie of the market share

20% conversion rate to premium version80% consumers start using ticket booking facility

STRATEGY

4

TARGET MARKET

VALUE PROPOSITION

CUSTOMER

• One stop solution for all your entertainment needs.

• Ticket booking facility for upcoming movies.

• Upcoming movie alerts.

• Live streaming of videos anywhere

• Offline content available.

• Parental control to monitor what your child sees.

• Valuable deals on movie tickets.

COLLABORATOR

• Can be any company who wishes to advertise their

product.

• User tailored data for target marketing advertisements.

• Since entertainment covers a wide range of audience

collaborators can reach wider demographics for their

advertisement

• Cinema halls can collaborate to provide valuable deals

on tickets to promote their theatres

COMPETITION

• Hotstar is the main competitor

• Provide similar services to ours except music and

ticket booking facilities

• We have to provide better content , quality and

more services

TACTICS

5

LOGO

ENTERTAINMENT UNLIMITED

SLOGAN

YOUR POCKET ENTERTAINMENT

PRODUCT AND PRICE

• Basic, premium and ads free premium services

available

• Basic version includes all basic services online at

SD quality

• Basic version is to get a feel of the application

• Premium version includes two versions :

• $4.99/month or $60/year which includes all

features of premium version

• $6.99/month or $75/month for ads free

version

Premium version include features :

• Live streaming

• Parental Control

• HD content

• Premium shows and movies

• Personalized l library for segregation of content .

• Downloadable for offline viewing.

• Offers and discounts for movie tickets

Movie ticket booking facility available on all versions

INCENTIVES

CUSTOMERS

• First 100 premium customers to get 50% off on

subscription

• First 1000 customers to get one free movie ticket.

• For referring 10 friends you can get a free movie ticket.

• If more than 3 friends convert to premium then 30%

discount on monthly/ yearly charges for a year.

• First 15 days full features of premium version available.

COLLABORATORS

• Key collaborators will get to advertise on our

platform

• Free use of our platform for first 30 days.

• Premium version to be purchased for increased

limit of advertisements

• Customized customer preference data for target

marketing in premium version

COMMUNICATION

Create Facebook page for customer interaction and to provide details of offer

on movie tickets and app. Will target to garner at least 500000 likes for the

page in a span of a year

Social Media

Print Ads

Concert and movie sponsorships

Television commercials

DISTRIBUTION

iOS

WEBSITEwww.entertainmentunlimited.com

IMPLEMENTATION

6

ORGANISATIONAL STRUCTURE

• IT department for programming

• Management team which includes the Marketing , HR ,Finance and Operation

• Public Relation Department maintains collaborator and customer relation

• Helpline service on toll free number

Marketing Plan and Schedule

RECAP

1. Executive Summary

2. Situation Analysis

3. Goal

4. Strategy

5. Tactics

6. Implementation

Created by Rohit George, USICT, during an internship by

Prof. Sameer Mathur, IIM Lucknow.

DISCALIMER