MARKETING REBOOTTransforming business at the intersection of marketing and technology

Michele ArpaiaIndustry Retail Specialist

Game-Changing Technologies

MOBILITY

IoT

BIG DATA

Macy's is a mid-range chain of department stores owned by American multinational corporation Macy's, Inc.

https://www.youtube.com/watch?v=c3h0eKGfUfI

Macy’s uses a number of iBeacons within the store to make each product in its store interactive, communicating with the customers as they shop.

IoT: Macy’s way

Macy’s uses a number of iBeacons within the store to make each product in its store interactive, communicating with the customers as they shop.

This interactive mobile merchandising platform allowed Macy’s to track the consumer movement throughout the store, greeting them with different offers, discount coupons and product recommendations depending on the floor of department the customer is on.

Proximity marketing & location based mobile engagement has been talked about as one of the most breakthrough technologies for brick and mortar retailers looking to innovate and bridge the gap between the digital world

today’s consumers are so connected with and the physical shopping experience.

Macy's s a mid-range chain of department stores owned by American multinational corporation Macy's, Inc.

IoT: Macy’s way

BIG DATA = PERSONALIZATION

The ultimate goal of Marketing…

http://www.smh.com.au/digital-life/mobiles/live-apple-iphone-6-goes-on-sale-20140919-10j2vc.html

Once upon a time, there were 4 Ps…

What’s wrong with the 4Ps???

NOTHING! They simply don’t work anymore.New business models have made them obsolete.

A new way ahead…S.A.V.E. me!!!

SolutionAccessValueEducation

This resulted in the creation of a new P…(oh no!!!)

“The essence of the Purple Cow — the reason it would shine among a crowd of perfectly competent, even undeniably excellent cows — is that it would be remarkable. Something remarkable is worth talking about, worth paying attention to. Boring stuff quickly becomes invisible.”

Remarkable marketing is the art of building things worth noticing right into your product or service. Not just slapping on the marketing function as a last-minute add-on, but also understanding from the outset that if your offering itself isn't remarkable, then it's invisible — no matter how much you spend on well-crafted advertising.

An Australian purple cow…

With a 3D Designer you choose the shape, colour and height of your shoes

Return within 365 days and we’ll remake them free of charge or offer a full refund

Obsessive search for customer behaviours to facilitate custom made shoes