Post on 21-Oct-2014
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January 14, 2013
Jumpstart Presenters
David Bloom, Factotem
Larry Eiler, Eiler Communication
Scott Hauman, New Foundry
David Bloom, Factotem
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Bloom’s Clues• Clue #1
Product Lifecycle Marketing
• Clue #2Adopt Customer Language
• Clue #3The Law of Two Ears
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Product Lifecycle Marketing
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Product Lifecycle Marketing
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Product Lifecycle Marketing
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Product Lifecycle Marketing
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Bloom’s Clues• Clue #1
Product Lifecycle Marketing
• Clue #2Adopt Customer Language
• Clue #3The Law of Two Ears
Adopt Customer Language
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Adopt Customer Language
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Bloom’s Clues• Clue #1
Product Lifecycle Marketing
• Clue #2Adopt Customer Language
• Clue #3The Law of Two Ears
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The Law of Two Ears
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The Law of Two Ears
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The Law of Two Ears
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Bloom’s Clues• Top Tip #1
Product Lifecycle Marketing
• Top Tip #2Adopt Customer Language
• Top Tip #3The Law of Two Ears
Larry Eiler, Eiler Communications
AlwaysThought leadershipRelationshipsSpeedThird party credibilityAuthenticity FactsStory tellingPreparedness
PRThen NowReporter BloggerDirect Mail SMSIn-Person Media Tour Phone Call or SkypeSocial media infancy SM driving instant gratificationIn the news in a day or so News seconds oldPress conference Twitter chatImpressions InfluenceProduct photo PinterestYour product Your viewpoint
PRThen NowNews clips News linksUser feedback Social media chatterPaper press kit Content on a stickFocus group Facebook friendsLive demo VideoEvening news TwitterTV You TubeSpreadsheet InfographicsOnline news Mobile news app
Scott Hauman, New Foundry