Workbook/Wise Elephant:Marketing Strategy forCreative Professionals

Jason@wiseelephant.comhttp://twitter.com/jelefant

Goddess Durga

- Contacts- Relationships- Gigs

Goals of “Active”

<-Cold calls ------------ Friends->

Goals

A Scale to Remember

Move contacts towards Friends--->

- Portfolios- Networks- Blogs- Email- Telephone

The Tools

Which one?

All, see whichparts work, repeat.

- Portfolios- Networks- Blogs- Email- Telephone

The Tools

Stats!- check them- keep them- use them

Key Filter:

Workbook portfolio

The Basics: StatsWorkbook

Strategy: Be Active

Strategy: Be Active

Strategy: Be Active

Bummer | Celebration

You HAVE to do this!

Be Active: QuotesRosh Sillars & Jack Hollingsworth (via Twitter)

“portfolio and ability are not enough to sustain long term relationship. need engagement”

“buyers are not just looking for and at imagery only, but personality and process.”

“more about your passion and authenticity than your writing, video or presentation skills. be yourself”

“work is foundational and paramount. but we collectively need to concentrate on the conversation, not the presentation”

Be Active: QuotesChase Jarvis (channeling Seth Godin)

“…that half-price sale on attention is now over...The only path left is to lean out of the edge and becomeinteresting, noteworthy and yes, remarkable.”

Myles McCutcheon

“One promo mail out (email, snail mail, smoke signal whatever) will not make you memorable…unless your last name is along the lines Scholler, Leibovitz or Meisel you haveto keep reminding us of who you are…It is getting more and more difficult to get your work seen by those who hire…persistence is key.”

Don’t be a robot!

Personal crushesthe Robot

HenryBlachham

Routine…- Start Slow- Build it up

Patience = Virtue

Strategy: Be Active

The Hump

- Message should relate to the outside world

“I ate a tuna sandwich”=

“Eating this tuna sandwichreminds me of this great artist Isaw at the Tate Modern…”

Tactic: Active

-Have to communicate often (weekly/daily)- Is my topic current?- Using relevancy can I

make it current?

Tactics: Active

Journal > Twitter >Blog posts >Monthly general email >Email “appointment” to Clicks >

Tactics: Funnel

YES! It takes time!- Make time- Start with 1 hour/day

Tactics: Routine

Strategy: Be Active

Goddess Durga

Thank you very much for theopportunity to speak with you all!

Contact me anytime:jason@wiseelephant.comtwitter: @jelefantphone: 317.802.1570