Great Strategy Comes FromGood Questions

Why?

The Whats?

What is the Brand’s purpose?

What is the Product’s job?

The Whos?

Who is our target On Paper?Who Else Can she Be?

Who is she in Person?When No One is Looking?

The Hows?

How Do We Find her?

How Do We Speak ToHer Animal Brain?

How Often Do We Speak To her?

How Do We Make The Sale?