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Marketing Strategy - Great Strategy Comes From Good Questions

Date post: 16-Apr-2017
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Page 1: Marketing Strategy - Great Strategy Comes From Good Questions

Great Strategy Comes FromGood Questions

Page 2: Marketing Strategy - Great Strategy Comes From Good Questions

Why?

Page 3: Marketing Strategy - Great Strategy Comes From Good Questions

The Whats?

Page 4: Marketing Strategy - Great Strategy Comes From Good Questions

What is the Brand’s purpose?

Page 5: Marketing Strategy - Great Strategy Comes From Good Questions

What is the Product’s job?

Page 6: Marketing Strategy - Great Strategy Comes From Good Questions

The Whos?

Page 7: Marketing Strategy - Great Strategy Comes From Good Questions

Who is our target On Paper?Who Else Can she Be?

Page 8: Marketing Strategy - Great Strategy Comes From Good Questions

Who is she in Person?When No One is Looking?

Page 9: Marketing Strategy - Great Strategy Comes From Good Questions

The Hows?

Page 10: Marketing Strategy - Great Strategy Comes From Good Questions

How Do We Find her?

Page 11: Marketing Strategy - Great Strategy Comes From Good Questions

How Do We Speak ToHer Animal Brain?

Page 12: Marketing Strategy - Great Strategy Comes From Good Questions

How Often Do We Speak To her?

Page 13: Marketing Strategy - Great Strategy Comes From Good Questions

How Do We Make The Sale?


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