Marketing to Mobile

Steve Kosh - Mohawk

stephen.kosh@mohawkcollege.ca

Why Marketing to Mobile

- What marketing methods do we use to mobile?

Methods to Market to Mobile

Students’Phones

Email

Video

Text

SocialMedia

Apps

Why Market to Mobile

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Apps on Mobile

Video on Mobile

Texting to Mobile

Marketing to Mobile

Email to Mobile

No Social Media today!

Posters don’t work when heads are down

Why Market to Mobile

Digital Signage doesn’t work when heads are down

Face-to-face promo booths don’t work when heads are down

Why Marketing to Mobile

Blended Learning / Distance Ed

- Learning outside the “traditional classroom”

Never step foot on campus!

Why Marketing to Mobile

- 73% of Canadians have a Smart Phones- 90% of our demographic (18-24) have Smart

Phones

APPS for Mobile

- Do students really want another App?- Do students know what they want?

- Will shortcut to desktop suffice???

APPS for Mobile

- Save your website to your desktop!

APPS for Mobile

- Cost- Steps in getting App approved- Red tape with edits to your App- Is it redundant redundant?

Consideration checklist for Apps

- How do friends get in touch on mobile?

Texting to Mobile

Why Marketing to Mobile

- Why can’t we text to Students’ phones?

- Invasive- Spam- We don’t have their phone number

I AM HERE TO TELL YOU THAT YOU CAN!

Texting Program

- Implemented in September 2015- 102% Class Rep Buy In- Over 2,800 #’s collected

Swift Gateway (Eastern Canada)

www.smsgateway.ca

Video Marketing

CONSIDERATIONS FOR TEXTING

- Must ultra-target (absolutely no spam)- Building your databases- Budget

Video Marketing

CONSIDERATIONS WHEN VIDEO MARKETING

- How long in your video?- Is it mobile friendly?- Will it play on all phones? (test)

VS.

Email Marketing

CONSIDERATIONS FOR EMAIL MARKETING

- Target- Limit frequency (what’s acceptable?)- Verbiage

Email Marketing

- Any other platforms?

MOBILE CAMPAIGN

MOBILE CAMPAIGN

MOBILE CAMPAIGN

MOBILE CAMPAIGN

MOBILE CAMPAIGN

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