Post on 09-Jun-2015
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• MarketLab is a multi-channel provider of unique and hard-to-find specialty products & services for healthcare professionals
• Located in Michigan, MarketLab is an active supplier to over 95% of hospitals in North America
• Founded in 1993 by Mike Bieker
The Tube Jockey1994
As a sales rep focused on Clinical Labs, Mike recognized the need for unique product…his first “invention” was this blood draw device to hold and organize tubes
He experienced first-hand the challenge of selling this product via traditional sales channels
1997Phlebotic, Inc. becomes
a direct-mail catalog company
• “how can I achieve greater exposure to the market?”• Mike created a “brochure” to market the Tube Jockey• in YR #1 via the brochure…15,000 units were sold (from his garage)• His idea became reality: unique lab products sold via catalog media• 15 years later, the MarketLab team has taken that direct-mail catalog concept from $200,000 to $50 million
2005 MarketLab targets the
Healthcare market
ML5296, Respiratory Tube Holder
• In 2005, MarketLab expanded outside the Clinical Lab into the general healthcare market
MarketLab Today
Corporate Headquarters Caledonia, Michigan
120,000 sq ft Headquarters & Distribution CenterSame day shipping of in-stock orders
15,000 sq ft Manufacturing Center 100+ team members
MarketLab Specializes in Unique and Hard-to-Find Solutions for the Healthcare Professional
• If you can't find exactly what you're looking for in the MarketLab catalog or need an innovative solution to a unique challenge, let us know. We will find it for you.
• For more information about our products or to get a quote on a large quantity order or custom solution, contact MarketLab today.