Post on 07-Feb-2017
transcript
MarketSmiths
• Find right writer
• Wonder if she’ll get it
• Check bandwidth /
coordinate timing
• Manage edits
• MAKE edits
• Wrangle deadlines
• Worry about result—
will client be happy?
Client writes. Delayed?Up to par?{
Available?Timely?Consistent?
{
Mmmmm...{
Freelancer writes.
You / staff write(s).
CONTENT WOES
Think outsidethe bottle(neck)
We train at Olympic-levels- Rigorous edits, huddles, deep dives
- We never lose sight of the dream:
marketing fills sales pipelines
Selection is no joke (0.5%)
We play nicely with design- Zero overlap
- Plug into deadlines
- Plug into delays (without moving to Europe mid-project)
When it’s good, we apply 35 QCcheckpoints to make it blindingly good.
- All deliverables reflect the most experienced writer
- ROI measured up to 12,100%
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Top 7 formats (out of 25)
Top 4 industries (with 16 more!!)
WEBSITECOPY
BLOG POSTS /ARTICLES
CASESTUDIES
EMAILS SALES (OR INVESTOR)
DECKS
SALESASSETS
VIDEOSCRIPTS
TECH FINANCE HEALTHCARE EDUCATION
ACTIVE PRACTICE MAKES USBETTER EVERY DAY
We provide comprehensive business insurance, personal insurance,
employee benefits and financial services products to a wide range of
businesses and individuals nationwide. With a commitment to people,
we value a culture dedicated to serving our clients’ needs in an effort
to protect their valuable assets and assist in making smart decisions
for their business or family.
“BEFORE” EXAMPLE: CANINSURANCE BE INTERESTING?
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It’s Sunday, 1pm. The sun is gleaming, and you’ve driven your family to your most beloved brunch spot, hiking trail, shopping mall. Your spouse just said something hysterical, and your kid spit out her gum laughing…which landed on your arm. This day is brilliant—and it will fuel your bond for years to come.
Yeah, but how much have you protected this memory? Of course, you’ve got insurance—for your cagot insurance—for your car, health, home, business, life. But if push came to shove (and we hope it doesn’t), your current policies may leave you shortchanged, eating into savings as you and your loved ones try to make life whole again.
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SHINE, I SAID!
GIVE US YOUR DRY
YOUR WRETCHED
YOUR COMPLICATED
COPY PROJECTS YEARNING
TO BREATHE FREE
OVERCOMING OBJECTIONS
“We have resources to writethis. Let's just use them."
"I / my team are the only peoplewho know our topics well enough to write about them."
“We don’t have the budget fora professional writing team.”
We really value how professional your team is, and the high quality of work
and process. We generally look to MarketSmiths when we know content
projects are going to demand a particular subject or style complexity.
DIGITAL MEDIA AGENCY, NYC
To be used to present an award for President Obama, the script had to be
unusually good. There was a large research component, a super-tight deadline
(less than a week), and a level of nuance required that our in-house writers just
don’t have. Client [U.N. Foundation] was extremely pleased with final product.
VIDEO PRODUCTION AGENCY, D.C.
I’ve worked with MarketSmiths to convert technical industry jargon and
legalese into succinct, user-friendly messaging for major websites and
print brochures. You go above and beyond to thoroughly comprehend
the task at hand. And you have yet to miss a deadline.
DIGITAL AGENCY, NYC
WHAT AGENCIES SAY
BONA FIDES
HOW TO ENGAGE
Referral or pass-through
Markup possible
Project: fresh write / edit
Retainer: ad hoc needs ($5k+ package of hours)
Subscription: monthly needs{
TYPICAL WORKFLOW
Step 1: Client wants to implement Marketo. Digital / marketing agency performs
big picture exploratory-->creates strategy. 4 articles + 2 NLs / month.
Step 2: Sends us scope. We price, send back for agency to embed in budget.
Agency gets green light.
Step 2A (optional): First time? Engagement letter.
Step 3: Kickoff and briefing call with agency + tonal questionnaire (client / agency).
Step 4:Step 4: Agency coordinates individual calls for each article.
Step 5: We interview, write, file. (Internally, we strategize approaches, review, polish.)
Step 6: Agency files to client. No changes needed for either round.
Step 7: Agency designs, publishes, sends links to us for any adjustments.
HOW TO START
Show your client these resources
Send project materials OR scope to jean@MarketSmiths.com.
Reserve a retainer.
OURWHITEPAPER
OUR TEDx TALK
AGENCIES IN OURSANDBOX
Digital agency (3-50): Internet solutions like websites, apps
Digital marketing (10-100): Lead gen, SEM, SEO, social media
PR / integrated marketing services (any size)
Video production (any size)
APPENDIX
BEFORE
AFTER
BEFORE
AFTER