Chelsea Lee

Company Background1957

3,800+ properties, 74+ countries

CampaignMarriott is #1

Business and leisure travelers

Couples and families

Target AudienceBusiness travelers

Leisure travelers

Key Performance IndicatorsIncrease in stays

Social media buzz

Big IdeaNew guests

Maintain current

Increased loyalty

Digital Marketing Tools

Mobile Strategy

Budget$1,000/day

Google AdWords - $100/dayKeyword impressions

Promotional posts

SummaryMaintain reputation

Marriott is the best!