Inman Connect

My time in San Fran

Things I Learned

• Marketing Best Practices (Mainly Digital)

• Cool Apps • Strategy• Real Estate is Boring

Slowing down is actually the same as STOPPING

innovation. Keep learning new skills.

The best open rate for emails is at 7am on Saturday

mornings.

Need a good calendar app? Tempo Ai is one of the best

Refresh is the perfect app for networking. Great for realtors

and marketers

Digital isn’t going away.

The Right Medium

• The medium is the message• Co-evolve the medium and its message

and the product and its context • Experiment to find new mediums• Think about how to get your innovative

product out to your customers in innovative ways.

Uberfication means bridging the gap between consumer

and product

Social Media

• When social media is no longer a shiny object how does it actually MATTER to your business?

• Make an impact on your business with social media

• You CAN source leads on social media. Super valuable content + landing pages = conversions

Find Your Niche

• Social accounts need a mission. Who are your people.

• What are you sharing? Does it serve that audience? Does it serve that mission?

• Every social account should have a mission, and then sharing content is easy.

CONTENT IS KING

• Blend content with lifestyle information AND your information

• Show what you know AND your community

• People want to know EVERYTHING • People want hyperlocal information

Cont.

• Everything is connected• People want control • Create the BEST consumer experience

you can • Actively create the context for your

consumers to understand how your idea fits into their lives

….

• Content marketing helps a company stay TOP OF MIND, so when the consumer is ready to buy, they turn to you without being forced

• People want to see THEMSELVES in YOUR work. NOT YOU

• Build trust, credibility, & goodwill

client | presentation

And Some More• Solve people’s problems. Don’t just

solve for their happiness, solve for their success

• Your marketing materials should be what people would pay you for

• What marketing content will your customers THANK you for?

• Be USEFUL in every update

Helpful is the new viral

If you have a good enough piece of content, THAT becomes the influencer

Social Influencers• Influence (is) PROVIDE attention and value

to others • Be generous. The more you give, the more

you get. • Build relationships • Take some time to help the influencer first• Show people you are promoting THEIR stuff• If you are mentioned anywhere- reciprocate!• Influence has completely inverted with social

media. Provide value to others. Shine attention to others

Remarkable is the new “business as usual”

Listen, Learn, Care, Serve

Your Followers

• Everything is about the audience• Are you attracting the right following? • You need people who love how much you

helped them• Know how these people are thinking about

your industry. That drives every decision about what to share

• TREAT THE FOLLOWERS YOU HAVE AMAZINGLY

In marketing, you want to have as much information as possible. A lack of information

slows down marketing.

Analytics

• Provide context to your data= knowledge

• Pulling analytics is a great way to enhance your consumer experience

• Don’t just look at vanity metrics (impressions & reach). Measure what you are actually trying to accomplish (leads & conversions)

Something happens when traditional thinking stops and

innovative thinking takes over, change.

Consumer Experience• It STARTS with the consumer• Mobile is causing a major shift in the

consumer experience• User experience creates business

opportunities • Create true synergy with the

consumer…make it WE centric not ME• Customer’s expect “frictionless”

transactions

Focus.• Are you trying “every” possible tactic on

FB to generate leads? Knock it off and get focused

• If you are in doubt, don’t do it. • We are constantly obsessed with the

next “big” thing. Focus on where you are.

• Don’t fear technology • When you are starving, everything looks

good.

The Brand.

• What fuels your brand? • Do you trust them? • Are they excellent at what they do? • Do they care about me? • As the world gets smaller, branding is more important than

ever.

• People buy from people

• Brands are made up of people. The people are the entire point.

“We partnerwith people that we feel are brand right for us”

Change people’s hearts, minds, and actions.

Enchantment. -Guy Kawasaki

Enchantment

• Always default to yes. How can I help you? • The eyes are the key to a great smile. (No

more botox) • Become a baker, not an eater. • Baker’s do not see other people’s gains as their

loss• Accept others for what they are • Enchant ALL of the influencers • If all else fails, get on your knees

Canva is amazing.

For all of the “amateur” graphic designers of course

See?

You aren’t in competition with your competition, you are in

competition with your customer’s “online time”