Master Booking - v4 by Master Camping

transcript

The booking engine that will boost your conversion rate

1Thursday, March 3, 2016

Joan Baylina Jr. CEOwww.mastercamping.com

joan@masterasp.com

Jordi Baylina CTOwww.mastercamping.com

jordi@masterasp.com

www.mastercamping.com Girocamping, 2016 2

A new Online Booking Engine

● Highlights:○ Over 67000 online reservations closed in 2015.○ Over 15 years since the first online booking engine.○ Rewritten from scratch to gain flexibility and adding new features.

● Objectives○ Increasing the conversion rate of the direct sales channel.○ Work thoroughly cross-selling○ Flexible management: type of accommodation, products, prices and promotions○ Integration with each Web "look & feel".

○ Save work in camping reception: budget generation and streamlining the check in process.

How it works?

Real Time Booking Engine

● Ensures maximum physical capacity of camping accommodations.

● Flexible pricing based on the number of accommodations, guests and their ages.

● Cross-selling:○ Example 1: We can provide a cot if a baby comes.

○ Example 2: Offer a ski pass if were are in ski season.

○ Example 3: Offer cancellation insurance if the booking is made with enough anticipation.

Ages holders and companions

Sale of the same accommodation with different rates

Selling the same product with different accommodation types

Advanced Integration with the planning of availability

● Reservations are inserted directly into the planning.

● Camping sets priority for filling specific accommodations first.

● Specific accommodations can be blocked during a certain period of time.

● 100% Compatible with current quotas to agencies and tour operators.

Planning and optimization of conditions

Other booking conditions can be set: minimum and maximum days of stay, specific days of arrival and departure, full weeks only, etc.

Payment Policy

The amount of the payment in advance is configurable based on:

● Booking date.● Arrival day.● Days remaining until the arrival.

Example:

● Camping not accepting transfers for last minute bookings

Promotional codesAvoid asking "Do you have promotional code?”

How do we do it?

Generating unique URLs that allow us to:

● Show only specific products.● Show specific promotions based on customer language.● Associate a promotional code with a banner / flyer.● Promotional code associated to each customer via email

marketing campaign.● Generate “one-time discount” promotional code.

New system of discounts Master Camping.

● Discounts associated with a product (or pack).● Discount for prompt payment.● Early bird discount.● Last minute discount.● Discount depending on number of adults and children.● Discount depending on dates and length of stay (Example: 10% discount for

stays longer than 7 nights)● Discount according to the method of payment.● Discounts associated only with a particular concept (free wifi)

Configuration is done through the web

Integrated with Google Translate

Integrated with booking cancellation insurances

● Billing a percentage of reservation or according to a predetermined step

● Opt-in / Opt-out.● Offered automatically to customers who reserve with a certain

anticipation.● Full payment is made, regardless the percentage of the payment

in advance.

Custom widgets. "One click" booking.

Detailed Billing information

Optional SSL Certificate for your domain.

Why Responsive? "mobile / tablet"

100% Responsive. Desktop / Tablet / Mobile

Integration with Google Analytics

Multitrack. Attribution model made easy

12/01/16 14:40 Adwords campaign (Costa brava NL)

13/1/16 13:58 Newsletter January

18/01/16 14:12 ACSI

18/01/16 14:55 ADAC

22/01/16 14:32 Direct

22/01/16 21:14 Facebook. Post “Dawn” 18/01

22/01/16 22:34 Reservation done. Mr Joseph Mooz (id: 2934), Buungalow 4 Pax 12/07 to 19/07

Campsites with the new booking engine already running:

Coming next:

masterASP

Joan Baylina Jr. CEOwww.mastercamping.com

joan@masterasp.com

Jordi Baylina CTOwww.mastercamping.com

jordi@masterasp.com

Master Booking - v4 by Master Camping

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