MDMR Website Annual Analytics ReportAnalytics Reportfor 2012

Analytics: What?

Location

y

Content New or returning Browser

Site search Traffic sources Browser

Mobile device Traffic sources Outbound links

Analytics: What?y

Analytics: Why?

Are visitors able to find the

y y

information they want? How long does it take someone to g

find the information they want? Does the right information exist on Does the right information exist on

our website? What’s missing?What is the most popular content? What is the most popular content? What can this tell us?

2012 Report Highlightsp g g

2012 Report Insights: Contentp g

2012 Report Insights: Contentp g

2012 Report Insights: Referralsp g f

2012 Report Insights: Referralsp g f

2012 Report Insights: Search

When visitors searched for us, they

p g

used these terms:

2012 Report Insights: Search

When visitors used our site search,

p g

they wanted information on:

2012 Report Analysis

Visitors from external searches

p yAre visitors able to find what they want?

Visitors from external searches viewed an about 4 pages per visit

sta ed on the site fo j st o e 3 in tes stayed on the site for just over 3 minutes

Only about 4% used the site search ffeature

Only about 40% came to one page and then left

2012 Report Analysisp yHow long does it take someone to find the information they want?

After getting search results, visitors viewed 2 more pages and stayed 2 more minutes

Only 17% used the internal search yfeature and then left

29% of searches resulted in another29% of searches resulted in another search

2012 Report Analysisp yDoes the right information exist on our website? What’s missing?

Visitor primarily search for: Boat registration Jobs, employment Fishing informationg f Shrimp season, crab season

How can we more effectivelyHow can we more effectively inform visitors of our other services?services?

2012 Report Analysisp yWhat is the most popular content? What can this tell us?

Our visitors love to fish Our visitors like viewing photos of g p f

our work Our visitors like our publicationsOur visitors like our publications

How can we use this knowledge gto improve our delivery of services to our customers?services to our customers?

Questions?

Website reports and statistics are

Q

listed at dmr.ms.gov/stats.Subscribe to News and Notices feeds:f