A Framework for Measurement

Webtrends + NewsGator

NewsGator Technologies © 2012 – Company Confidential

the

worker is

changing

knowledge

worker interaction

worker

NewsGator Technologies © 2012 – Company Confidential

we’re empowering

the workforce

ERP CRM SCM BI ECM BPM email

contextual

collaboration

processes

networks

content

NewsGator Technologies © 2012 – Company Confidential

but we need to consider the human side…

empathy

pride

creativity

freedom

succeed

NewsGator Technologies © 2012 – Company Confidential

listen

NewsGator Technologies © 2012 – Company Confidential

empathy in a digital world is key to productivity

92% Employees

satisfied with their job

14%

Have an emotional relationship to their work

are more

innovative 200%

41% with less

sick days

Engaged employees

NewsGator Technologies © 2012 – Company Confidential

learn

pride in the digital world as a key to performance

82% say recognition

inspires performance

64% leave from feeling

under-appreciated

37% more likely to stay if

engaged thru social

NewsGator Technologies © 2012 – Company Confidential

NewsGator Technologies © 2012 – Company Confidential

innovate

NewsGator Technologies © 2012 – Company Confidential

creativity

turn taking

sharing

having a voice

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courage openness resilience

NewsGator Technologies © 2012 – Company Confidential

57% use their

own devices

78% enterprises

instituting

BYOD

1 hour average

productivity

gain per day

freedom in the digital world as a key to agility

© 2012 Webtrends, All Rights Reserved. | 17

© 2012 Webtrends, All Rights Reserved. | 19

Metrics

Targets Objectives

Goals

© 2012 Webtrends, All Rights Reserved. | 20

Organizational Goal Highly Engaged

Organization

Metrics

Socialize

Expertise

Increase

Productivity

Improve

Employee

Satisfaction

Build a

Knowledge

Base

Increase

Collaboration

Discussions

Created

Content

Ratings

Successful

Search

Results

Answers

Provided

Ideas

Generated

Speed to

Market

Identify

Influencers

Complete

Profiles

Customer

Sat

Win Rate

User

Adoption Usability

Demographics

Content

Contribution

X-Team

Interaction

Decrease in

email

Unique

Participants

Objectives

• Unique users

• Department, Manager, Location Adoption

• Content utilization

• Lists & web parts Consumption

• Content creation

• Power users Contribution

Real

Social

Business

Results

Create

Connect

Consume

Contribute

Collaborate

Understand your

enterprise social

graph

Participation,

consumption,

contribution

By individual,

department, mgr,

geo, office

Track progress

against a standard

adoption model

Understand passive

usage and active

collaboration

Connect

engagement to

business value

NewsGator Technologies © 2012 – Company Confidential

about NewsGator

succeed

we make

work

easier paid enterprise users

4M

making

social a

reality

300K scaled

installs

social

that

works

NewsGator Technologies © 2012 – Company Confidential

award winning social solutions

We are pleased to recognize

NewsGator of the United States as

Microsoft's Country Partner of the

Year for 2011.

NewsGator demonstrates a

commitment to serving its customers,

and our strong partnership is core to

us winning together.

Jon Roskill

Corporate Vice President

Worldwide Partner Group, Microsoft Corp.

"Webtrends has built an integrated analytics

and optimization solution for our growing

SharePoint community to help our

customers get the most from SharePoint

2010,“

"Many SharePoint customers worldwide are

Webtrends customers. We expect that this

alliance will help drive business results for

SharePoint 2010 customers across the

globe.”

Jared Spataro WW Director of SharePoint Product

Marketing, Microsoft

Web Analytics Insights

SharePoint Insights

Custom Insights

http://webtrends.com/products/integrations/sharepoint/webtrends-for-sharepoint-workshops/