Post on 24-Mar-2018
transcript
We use print and digital media to target...• Consumerswhohaveimpendinghomeprojects• Consumerswhohavethemoneyandaspiration-
socioeconomicABandupperC• Consumerswhoareseekinglifestylebenefitsfromahomeproject• ConsumerswhoareinACTIVEprojectresearch...and they are looking for business like yours.
MEDIA KIT 2015
THE MAGAZINE Cruiser&TrikeisanintegralcomponentinUniversalMagazines’successfulrangeof motorcyclemagazines.Thismagazinelooksaftercruiserfansandsupportsthefastest-growingsegmentof themotorcyclemarket.
Cruiser&Triketakesreadersdeepintothelaidbackworldof cruising,coveringbothmetricandAmericancruisers.Themagazineincludesfeaturesanddetailedcoverageof allthingscruiser-relatedaswellasin-depthstoriesabouttheamazinglypassionategroupof peoplewhoridetheselong-wheelbased,oftenheavilycustomisedanddeeplypersonalisedmotorcycles.
THE EDITOR-IN-CHIEF PassionisaveryaptwordwhendescribingoureditorMickWithers,amanwholivesandbreathestheCruiserlifestyleandhasdonesincewellbeforethestartof thenewmillennium.Aqualifiedmotorcyclemechanic,Mickdescribeshimself as‘Ablokewholovesridingandtinkeringwithmotorbikesandsharingtheresults.’
Mickhaseditedadiverserangeof motorcyclemagazinesduringhislengthycareerinpublishingbuthishearthasremainedfirmlywithfeet-forwardmotorcycles,“I’mjustliketherestof thereadersof Cruiser&Trike;Ilovethisstyleof bike,”heexplained.“Everysingleoneof themwasbuiltasabasisforpeoplelikemetomodifyandride.That’sthegreatestjoy.”
THE READER Cruiser&Trikereadersarepassionateabouttheirbikes.Ourreaders(onwhomthefiguresbelowarebased),theyareactiveriderswhoalwayswanttoknowthelatestdevelopments.Theoverwhelmingdriveforallourreadersistocustomisetheirbikes,restoreandkeeptheminas-good-as-newcondition.Theywanttopersonalisetheirbikeswithluggage,pipes,enginepartsandkits,tyresandhavethemcustomspray-painted.Thechopper,thebobberandthechromedupV-twin(whethermetricorAmerican)areCruiser&Trikemagazine’sstampingground.
Ourreadersarecompulsivetravellersandsavourourin-depthcoverageof ridingdestinations-ourintelligent,wittycontenthasalwayssetusapart.Ourreadersarewillingtospenduntilithurtsoncustomisingtheirbikesandtheyareopentoanyandeverysuggestiontheyseeinthepagesof Cruiser&TrikeandnowONLINE!
READER PROFILE SNAPSHOT96% of readersareover35
59% of readersowntheirownbike
37% of readersowntwoormorebikes
34% of readersplantobuyanewbikeinthenext12months.
84% of readersenquireaboutproductsandservicesadvertisedinourmotorbikemagazines
60% of readersaremembersof amotorcycleclub
WITH A PASSIONATE AND ACTIVE AUDIENCE LIKE THIS, THE ONLY THING YOU SHOULD BE WORRYING ABOUT IS THE SIZE OF YOUR AD.
ADVERTISING Cruiser&TrikeistheonlyAustralianmagazineexclusivelydedicatedtocruisersandtrikes,thefastestgrowingsegmentof themotorcyclemarket.Eachissueincludesin-depthfeatures,glossyfull-colourphotos,thelatestnews,techspecs,bikeprofiles,placestogoandthingstodo.NowCruiser&TrikehasanONLINEVERSIONsoreadershavemoreopportunitytoseetheirfavouritemagazine
PRINT, DIGITAL & SOCIAL Cruiser&Trikehasthreetouchpoints–Print,DigitaleditionandSocial.AdsbookedintheprinteditionarealwayspublishedinDigital.SponsoredPostsareavailableforcustomersseekingsocialmedia.ThePrinteditionisdistributedAustralia-widevia4,000retailoutlets,andviasubscription.TheDigitaleditionisdistributedAustralia-widevia7digitalstoresincludingtheAppStore.Cruiser&TrikeispublishedBimonthly.
RATESPRINT MEDIA CASUAL X3 X6FullPageAd $1,810 $1,730 $1,630DoublePageSpreadAd $3,450 $3,280 $3,1201/2PageAdvertorial $1,170 $1,120 $1,0701/3PageAdvertorial $750 $710 $6801/4PageAdvertorial $630 $600 $570
DATESISSUE BOOKINGS CLOSE MATERIAL DUE ON SALEIssue6.3 Feb14,2014 Mar14,2014 June5,2014Issue6.4 Apr25,2014 May23,2014 Aug14,2014Issue6.5 June20,2014 July18,2014 Oct9,2014Issue6.6 Aug22,2014 Sep19,2014 Dec11,2014Issue7.1 Oct17,2014 Nov14,2014 Feb5,2015Issue7.2 Dec12,2014 Jan9,2015 Apr9,2015
SPECIAL POSITIONSInsideFrontCover +15%LoadingOutsideBackCover +15%LoadingInsideBackCover +10%LoadingEarlyRHPage +10%Loading
SEAN SCOTT - ADVERTISING CONSULTANT
M:0414223277|E:sscott@universalmagazines.com.auUnit5,6-8ByfieldStreet|NorthRydeNSW2113
MICK WITHERS - EDITOR
P:0404147095|E:cruiser@universalmagazines.com.auPO23|StClair2759