Post on 18-Dec-2014
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Analysing Print & E-Media
A-Level Media
In this lesson we will…
• Go through your mock exam feedback and set targets for improvement
• Review processes and terms for analysing print and e-media products (take notes!)
• Apply process and terms to 2 examples
• Apply process and terms to your own examples
Mock Exam Feedback
Section A:• Have a structure for your note taking during viewings • Underline key points in questions and supporting text• Use supporting text and reference in your responses • Make detailed reference to the micro features (this
was a major issue and lost a lot of people a lot of marks)
• Don't repeat the same point over and over - move on• Make sure you discuss logos and text when looking at
brand values
Mock Exam Feedback• Section B:• Answer the question - refer back to it throughout (most people were just
describing their case studies - the better responses answered the actual question)
• Consider audience response • Try and have a balanced approach - what are some of the limitations of your
products?
• Don’t worry a lot of this can be fixed by simply reworking your approach to analysis
• Create mind maps for Section B responses – use questions from the list that you were emailed
MEST 1 - Form
• Mark Scheme from June 2012 (MoneyBART)
• Level 4 (10-12 marks) • Thorough knowledge and understanding of a
wide range of ways media language is used to draw the audience in, demonstrated by detailed reference to the text and confident use of media terminology.
Remember….semiotics!
• The signifier is…• The signified is…• The denotation is…• The connotation is…
• You are being asked to make observations about the KEY MESSAGES from the text
• Highlight specific SIGNS from the text that communicate meaning
Print Terms
• Masthead • Headline • Dateline • Sub Head• By Line • Columns • Copy • Slogans and taglines
• Also consider, sponsorship/adverts
E-Media Terms
• Navigation Bar• Sidebar • Hyperlinks • Banners • Headers • Footers• Boxes • Animations • Sliders
• Links to social media should also be considered
Codes
• Technical • MuSCLE / Print & E-Media specific terms • Denotation
• Symbolic • Connotation • Body language • Appearance • Intertextual references
• Written • Headlines • Captions • Typography
Print – Example 1
Question
• How does the advertisement imitate the layout of a magazine cover?
Codes – Xbox • Technical
• Large central image• Thumbnail images • Columns • Text boxes • Colour – iconic use of green• White space
• Symbolic • Progressive representation • Positive gender roles • Interaction / Inclusivity • Communal • Active engagement • Family – regressive
• Written • Headline • Strapline • Typography
Print – Example 2
Question
• How is the front page designed to attract potential readers?
Codes – i Newspaper
• Technical • Use of colour images• Large CU image• Red top ‘I’ • Graphics
• Symbolic • Webpage layout • Left wing ideologies
• Written • Headline • Strapline • Typography • Use of colour copy
E-Media – Example 1
Codes – Exit Through the Giftshop• Technical
• Captivating central image • Hoodie – symbol of youth• Monkey – Banksy (mid shot)• Camera – ‘real’ • Colour – black and red • White space
• Symbolic • Urban image• Monkey – primitive/anarchic • Graffiti • Media – camera • Space – canvas
• Written • ‘Exit Through the Giftshop’ – comment on consumerist culture • Awards – critical acclaim • Typography – ransom style (anonymous/anarchic) • DVD release – distribution
E-Media – Example 2
Codes –Ofcom • Technical
• Lack of images • Multi coloured • Ofcom – testcard logo• Boxes for each stakeholder• Very linear structure • Publishes broadcast – latest adjudications• Social Media Icons – top right
• Symbolic • Official organisation • Independent – impartial • Formal
• Written • Also available in Welsh – inclusivity • Display options – inclusivity• Anchorage – text describes responsibilities• Official and formal language – ‘consumers’ & ‘stakeholders’
Task
• Choose a newspaper – any newspaper
• Choose a website – any website
• Analyse using the structure outlined
• Present back in small groups
When analysing form…
• Plan
• Make specific references to the text
• Use the supporting text
• Use the structure (technical, symbolic, written)
• Use technical language