Interactive investments will grow in the recession

Net 43% would increase spend

Marketers got more bullish throughout 2008

Net 13% would increase spend

Performance matters

"As the economy continues to put pressure on advertising budgets, marketers are

looking for increased accountability for every dollar they spend.”

– Michael Walrath, Yahoo!

Neil Strother

+1 425.827.7150

nstrother@forrester.com

www.forrester.com

Thank you

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