Meet LaurenceMeet Laurence

42 years ago...

I Was Born Here

I hold a Post Graduate Degree in Business Administration, with a specialization in Telecom and Media

I Studied Here

At Orange Research Labs, as a Cost Analyst, drawing business models on wireless networks

I Started To Work Here

I joined France Telecom North America in 1996to do Market Research and Business Development

for the Consumer and Business Divisions

Then I Moved Here

In 1999, I was hired by EuroNet Internet, a Dutch ISP,to build and launch their broadband offering

... And There

With 3 kids, each born in a different country

And Finally Came Back To France

Was asked to catch up with competition in the DSL market

In 2002, I Joined AOL

Was promoted Director of Product Marketing in 2004, in charge of Triple Play offerings, Web and Mobile apps

Where I Got My Way

In 2006 AOL Sold Their Triple-Play Assets And User Base

To focus on Web Programing, Advertising and Repping

I Stayed And Took Over Marketing & Comm

Heading Audience Acquisition, Trade Marketing, PR and BI

First For France, Then For Europe

I Restructured and Managedthe UK, German, Indian and French Marketing Teams

Keep Track of your Contacts

and Conversations

I Left AOL in 2008 And Joined a Startup

Silentale offers cloud-based applications to store and manage information across social networks

Where I Got My Hands Dirty

Call it ‘Guerrilla Marketing’ (Social Media, Tactics, PR)in a ‘Lean Startup’ (Zero Dollar Budget)

Doing consultancy on Digital Marketing and Implemeting a Social Media Strategy

And I Am Now SharingWhat I’ve Learned

social101

I Master all aspects of Marketing, in both B2B and B2C markets

Beside An Extensive Marketing Knowledge...

I Love To Build Things From ScratchAnd Roll Up My Sleeves

Developed products, build teams, made the leap from corporate worker to entrepreneur.

I Have A Strong Business Acumen and Financial Insight

Managed big (over €10M)... and tiny (under €10,000) budgets

Headed staffs over 30, across countries and cultures,in challenging environments and toward restructurations

I Am Good at Driving Motivation And Engagement

Did several interviews for radios and TVs. Headed PR teams. Spoke at Conferences.

I Also Enjoy Public Speaking

And When I Am Not Doing This

I Take Care Of These Guys

... And Ride

To Learn More About Me

linkedin.com/laurencebret@lbret