ORGANISATION STUDY AT DUROFLEX PRIVATE LIMITED, ALAPPUZHA

PREPARED BY :

MELVIN T MATHEW

Objectives Of The Study

To gain complete knowledge about the company ‘Duroflex' Private Limited, Alappuzha.

To analyse the organization chart and understand the functions of the managers officers and Supervisors in different departments.

To identify the key function of each department and try to understand how it is carried out.

To interact with personal and customers (both external & Internal) of the organization.

To identify the strength and weakness of the organization.

To have a clear understanding about the various department of the organization

Research MethodologyMethods of Data Collection Primary data collection

Interview

Observations

Secondary data collection

Books

Journals /Periodicals

General Websites

Weblogs

BODs

MD

CEO

GM

Company Secretary Accountant & Admin Manager

Office Manager Factory Manager

Accounts Assistants

Cashier Dispatch I/C Purchase I/C

Sales I/C SupervisorSupervisor

Workmen Workmen

Organization Structure

Industry Profile

The whole world market for mattresses is heavily dominated by North America and Europe

Asia- pacific represents the fastest growing mattresses market

Major consumers of mattresses are Hospitals, Hotels, Army, Prison, Train and Private households

In India, rubberized coir mattresses are bought mainly by the high income group

Kurl-On is the leading player in the country with 25% market share in the rubberized coir mattress followed by Duroflex, Starlite, Century and Aaram

Company Profile

Established in 1963

Duroflex is a leading mattress manufacturer having units in Alappuzha, Hosur and Hyderabad.

The objective of the company is to supply rubberized coir products, which meet the ever increasing demands of the customers at competitive prices by continued process improvement and by the application of “state of the art of technologies”.

Duroflex is the largest exporter of sleep and comfort products from India

The company exports its products to over 25 countries.

Duroflex Pvt.Ltd is also a member of the International Sleep Products Association (ISPA)

Product Profile The raw materials that the company are 100% natural and environment friendly.

Main Products are :◦ Rubberized coir mattress◦ Spring mattresses◦ Polyurethane foam◦ Pillows and cushions◦ Rubberized coir sheets

Functional Departments Purchase Department

◦ Purchasing raw materials◦ Collects information from the store keeper◦ Contacts the factory manager

Production department◦ Factory manager is the head◦ Production process is under the control of factory manager◦ Product goes through long process

Functional Departments

Finance Department◦ Accounts manager control the department◦ Maintain proper records of inventory and financial transaction◦ Allocation of funds to different departments

Quality control department◦ Ensuring that the product is defect free ◦ Products go through several inspections

Marketing Department◦ Distribution channel = Factory Distributors Wholesalers

customers Dealers

◦ The GM is in charge of marketing department

Human Resource department◦ The GM is in charge of HR department◦ Recruitment & Selection◦ Time Officer◦ Grievance handling◦ Wages and salaries◦ Safety and security

Functional departments

SWOT Analysis

Strength

• Relation between Labours and management is fair

• Products at varying price ranges

• Presence in international market

• Advanced technologies

Weakness

• Competition from unbranded products

• Just entered into North Indian market

• Volatile nature of raw material prices

Opportunities

• Firm is able to introduce variety of products

• Rapid growth for mattress in the market

• Entered into north Indian market

Threats

• Unbranded products are looking similar to that of Duroflex

• Shortage of fibre affects the production process.

FindingsBetter relation between employees and managementPolitical influences affect the managerial function of the companyProviding employment to the people in the local areas.Wages and salaries are fixed by the boardThe company is producing eco-friendly products

SuggestionsThe company should develop a new product

Alternative raw material

Improvement in the sales promotion activities

Interconnecting all the branches and departments of the company by MIS

Online sales