Created by Ashley Floyd

October 2, 2018

Mental Illness Awareness Week Social Media Campaign Guide

(October 7-13, 2018)

2018 Theme: "CureStigma"

Why this cause is important: One in 5 Americans

is affected by mental health conditions. Stigma is

toxic to their mental health because it creates an

environment of shame, fear and silence that

prevents many people from seeking help and

treatment. The perception of mental illness won’t

change unless we act to change it.

Campaign manifesto: There’s a virus spreading

across America. It harms the 1 in 5 Americans

affected by mental health conditions. It shames

them into silence. It prevents them from seeking

help. And in some cases, it takes lives. What virus

are we talking about? It’s stigma. Stigma against

people with mental health conditions. But there’s

good news. Stigma is 100% curable. Compassion,

empathy and understanding are the antidote. Your

voice can spread the cure. Join NAMI, the National

Alliance on Mental Illness. Together we can

#CureStigma

This document has instructions and pictures for how to access digital images and content for posts on social

media, as well as statistics and other information to share. Each website is listed and has keywords that can be

googled to access the sites more easily.

“CureStigma” Site

NAMI Awareness Messaging (for Social Media Posts)

Awareness Resources Site (for Graphics)

Mental Illness Awareness Week Site

NAMI By the Numbers Site (with Statistics)

NAMI Southern Nevada Site

NAMI Main SitePhone: (702) 219-1675 (not a crisis line)

Email Address: info@namisouthernnevada.org

FOLLOW NAMI SOUTHERN NEVADA

@NAMISNV #CureStigma #MIAW

Created by Ashley Floyd

October 2, 2018 #CureStigma

Site: http://curestigma.org

NAMI Awareness Messaging (for Social Media Posts)

Site: https://www.nami.org/Get-Involved/Awareness-Events/Awareness-Messaging

Google: “NAMI CureStigma Social Media”

Created by Ashley Floyd

October 2, 2018

Created by Ashley Floyd

October 2, 2018

Awareness Resources (for Graphics)

Site: https://www.nami.org/Get-Involved/Awareness-Events/Awareness-Resources

Google: “NAMI CureStigma Graphics”

Created by Ashley Floyd

October 2, 2018

Mental Illness Awareness Week (MIAW) Information

Site: https://www.nami.org/Get-Involved/Awareness-Events/Mental-Illness-Awareness-Week

Google: “NAMI MIAW”

Created by Ashley Floyd

October 2, 2018

NAMI By the Numbers (Statistics)

Site: https://www.nami.org/Learn-More/Mental-Health-By-the-Numbers

Google: “NAMI Numbers”

Created by Ashley Floyd

October 2, 2018

NAMI Southern Nevada Website

Site: https://namisouthernnevada.org/

National Alliance on Mental Illness (NAMI) Website

Site: https://www.nami.org/